Tuesday, February 28, 2012

Spotted Ratings, Sunday 2/26/12


WHAT MATTERS:
  • The Academy Awards exceeded many expectations considering the relatively low profile of the nominated films. The show was down just a tick from last year's finals and up by 4% in total viewers. As many expected, the show finished behind the Grammys (39.9m) in total viewers for the first time since 1984, but that ended up being much more about the circumstances surrounding Grammy than it was about Oscar.
  • Usually NBC waits to premiere Celebrity Apprentice until after all the huge winter Sunday events clear out, and I guess we found out why on this day; it dropped by 31% from last week's premiere. The other original was The Amazing Race, also down huge (21%) from last week but even with the year-ago against-Oscar telecast.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Oscar Red Carpet p112.582.828%n/an/an/an/a+111%n/a3.03
Oscar Red Carpet p216.634.031%n/an/an/an/a+125%+43%3.96
Oscar Red Carpet p324.076.233%n/an/an/an/a+103%+55%5.06
Academy Awards39.3411.738%n/an/an/an/a+378%+89%11.30
60 Minutes (R)7.311.323%+160%n/a+34%2/4-58%n/a1.27
The Amazing Race7.712.236%-21%-28%-21%2/2-29%+69%1.92
The Mentalist (R)4.870.924%-53%+5%-41%8/10-63%-59%0.62
CSI: Miami (R)5.151.127%+83%+80%+5%4/8-51%+22%1.15
Dateline Sun (R)5.011.128%+0%n/a+0%1/2-24%n/an/a
Celebrity Apprentice (R)2.530.840%n/an/an/a1/1-42%-27%0.60
Celebrity Apprentice5.201.844%-31%-50%-31%2/2-55%+125%1.77
Bob's Burgers (R)2.020.851%+33%n/a+40%1/8n/an/a0.72
The Cleveland Show (R)2.541.050%+25%+0%+1%5/14-32%+25%0.97
The Simpsons (R)3.831.653%+100%+67%+6%4/9-51%+60%1.31
Napoleon Dynamite (R)3.651.656%+167%+433%+167%1/2-32%+0%1.45
Family Guy (R)3.571.657%+45%+100%+0%3/5-51%+0%1.41
American Dad! (R)3.271.559%+50%+45%+36%1/5-40%-6%1.28

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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