Saturday, February 25, 2012

Spotted Ratings, Friday 2/24/12


WHAT MATTERS:
  • Undercover Boss may have revolutionized Friday ratings in last week's premiere, but it came back to Friday reality this week, down a half point. It still topped the evening overall, but many of its viewers flocked back to Shark Tank and Kitchen Nightmares, which both returned to their last pre-Boss numbers. The odd man out in this logjam of strong reality was NBC's Who Do You Think You Are?, which returned after a week off well below its pre-Boss numbers.
  • In a somewhat close four-way race at 9/8c, A Gifted Man followed the Boss downward, Fringe gained a tick and a below-average Grimm was tops.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank5.861.839%+20%n/a+13%1/6+39%n/a2.13
Primetime: What Would You Do?4.601.439%-7%-0%-10%4/5-6%-22%1.48
20/204.731.232%-14%-42%-16%16/27-13%-14%1.45
Undercover Boss8.681.928%-21%n/a-29%5/5+41%n/a2.27
A Gifted Man9.051.318%-13%-21%+1%4/15-22%-32%1.33
Blue Bloods11.351.719%+6%-13%-6%10/15-6%+31%2.18
Who Do You Think You Are?5.001.026%-23%n/a-20%3/3+0%n/a1.05
Grimm4.791.540%-6%-23%-8%9/12-3%+50%1.77
Dateline Fri4.991.333%+18%+88%-5%11/22-4%-13%1.57
Kitchen Nightmares3.471.555%+15%n/a-1%8/15-1%n/a1.72
Fringe3.081.250%+9%+15%+1%4/14+1%-20%1.28
Nikita (R)1.170.333%+0%n/a+0%1/4-46%n/a0.29
Supernatural (R)1.130.445%+33%-40%+11%1/6-47%+33%0.46

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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