Thursday, February 23, 2012

Spotted Ratings, Monday 2/20/12


WHAT MATTERS:
  • Despite NBC's The Voice leveling off in week three (and it's still higher than its season one peak), lead-out Smash took another big step downward. It's now behind Hawaii Five-0 in the timeslot and not far from Castle.
  • Some of the suspicious droppers on post-Grammy Monday rallied a bit a week later, with How I Met Your Mother, 2 Broke Girls and Two and a Half Men all up multiple tenths. But Alcatraz ticked down once again.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Bachelor8.182.539%+0%n/a+1%4/8-6%n/a2.42
Castle9.732.128%+5%+0%-11%11/16-12%-16%1.78
How I Met Your Mother9.683.850%+12%n/a-12%16/17-11%n/a3.80
2 Broke Girls11.374.045%+5%+12%-13%16/17-11%+5%3.87
Two and a Half Men13.334.240%+8%+5%-24%16/17-24%+5%4.03
Mike and Molly11.333.438%+0%+8%-15%14/16-19%-19%3.07
Hawaii Five-010.402.936%+7%+0%-3%10/17-3%-15%2.46
The Voice16.046.048%+0%n/a-6%2/3+173%n/a6.12
Smash6.472.345%-18%+0%-30%3/3+74%-62%1.44
House7.082.443%+0%n/a-14%12/13-8%n/a2.31
Alcatraz5.981.838%-5%+0%-35%6/6-34%-25%1.62
Gossip Girl1.000.564%+0%n/a-20%15/16-20%n/a0.43
Hart of Dixie1.570.649%+0%+0%-13%8/15-14%+20%0.59

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

The House/Alcatraz woes (specifically the Alcatraz half of that equation) are the most confusing to me - perhaps it's audience rejection.

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