Wednesday, February 8, 2012

Spotted Ratings, Super Bowl Sunday 2/5/12 (FINALS)


WHAT MATTERS:
  • It was kinda funny following the various streams of preliminary numbers, some of which said the Super Bowl ratings didn't suggest a new American viewership record and some of which did. In the end it did, just barely, set the record with 111.35 million viewers, ahead of last year's 111.01 million. The demo rating was a 40.5, up a bit from last year's 39.9 and the highest in 15 years.
  • The season two premiere of The Voice started relatively early (10:19) and picked up the best lead-out demo numbers since Grey's Anatomy (16.5) in 2006, but its 40.2% retention was less than that of 2010's Undercover Boss (16.2 with 42% retention). The show also finished a bit behind the Boss in total viewers (37.61m vs. Boss' 38.65m). Viewership retention was about 34%, behind Grey's and Boss but well ahead of most recent shows (and very close to that of the Survivor: All Stars premiere). It's definitely a top-tier performance among Super Bowl lead-outs in the last decade or so.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos (R)2.620.524%-64%n/a-67%3/3-66%n/a0.27
America's Funniest Home Videos (R)2.950.835%+60%+0%-31%3/4-74%+60%0.51
The Middle (R)1.770.536%-58%-33%-64%13/13-83%-38%0.30
Modern Family (R)2.871.149%-59%-58%-43%9/14-42%+120%1.04
Modern Family (R)3.001.147%+0%+120%-41%9/15-37%+0%1.26
Undercover Boss (R)2.870.522%n/an/an/a1/1-85%n/a0.32
60 Minutes (R)3.980.516%-67%-67%-58%3/3-84%+0%0.35
CSI: Miami (R)3.130.625%-54%-55%-46%7/7-75%+20%0.36
NCIS (R)6.381.020%-50%-70%-49%9/10-56%+67%1.08
Super Bowl111.3540.547%n/an/an/a1/1+3240%n/a31.13
The Voice post-SB37.6116.355%n/an/an/a1/1+1490%-60%15.12
Bob's Burgers (R)0.910.342%-57%n/a-50%4/5n/an/a0.08
Napoleon Dynamite (R)1.520.650%n/an/an/a1/1-63%+100%0.48
The Simpsons (R)1.940.853%-47%-74%-50%7/8-77%+33%0.53
The Cleveland Show (R)1.800.857%-20%+14%-21%8/13-67%+0%0.54
Family Guy (R)2.411.158%-35%-38%-36%3/4-68%+38%0.75
American Dad! (R)2.221.058%-33%-35%-12%2/4-62%-9%0.64

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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