Wednesday, February 8, 2012

Spotted Ratings, Monday 2/6/12: Smashing the Competition

  • Of course, the big story of the day was NBC's Super Monday, with The Voice hitting easily its biggest regularly-scheduled ratings ever the day after its big post-Super Bowl turn. It came in a bit behind the American Idol premiere (7.4 on January 18) but stronger than the last couple Wednesday Idols. Smash followed with an OK performance that was relatively in line with most expectations I saw (though behind my own). Both shows easily more than tripled NBC's previous original averages in their timeslots this season, and The Voice looks to have gotten NBC's biggest regularly-scheduled entertainment telecast rating since the first season of Heroes.* Overall, an amazing start at 8:00, and as for 10:00 (stop me if you've heard this before), the next few weeks will tell the story.
    *- You might have noticed that NBC instead claimed The Voice was their biggest regular entertainment telecast since Heroes' season two premiere on 9/24/07. That show actually pulled a 6.5 demo on that Monday night, but NBC infamously reran the premiere the next Saturday night and was able to get the repeat ratings bundled in because they showed identical advertisements. That brought the rating up to a 7.3, which is clearly the one to which NBC is making the comparison. At the time, NBC drew flak for artificially inflating their ratings in this way, and nobody's done it since. (Nielsen may have eliminated the rule, not sure about that.) Ironically, that act now comes back to bite them, as they'd be able to add significantly more time to their "best since" comparison without that little trick. As far as I can tell, The Voice's 6.7 was really their best number since Heroes got a 6.8 back on 11/27/06. That'd be an extra ten months!
  • Fox got most smashed by The Voice, with House and Alcatraz somehow dropping double-digits despite seemingly being the least compatible with the reality program. CBS' comedies were down around 10% on average, with 2 Broke Girls tying 2.5 Men for the lead for the second straight time (it looked to win outright before Men's upward adjustment in finals). Of the eleven competing shows, the only one not below average was the one you'd most expect to be: the flat week-to-week The Bachelor. Ah, TV ratings.


Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Bachelor8.362.640%+0%n/a+6%2/6-2%n/a2.74
How I Met Your Mother9.984.051%-9%n/a-9%13/15-8%n/a4.57
2 Broke Girls11.474.348%-7%-9%-8%12/15-6%+8%4.67
Two and a Half Men13.004.342%-7%-7%-25%15/15-25%+0%4.15
Mike and Molly10.953.440%-11%-7%-17%14/14-21%-21%3.17
Hawaii Five-09.972.735%-4%-11%-11%14/15-11%-21%2.60
The Voice17.846.748%n/an/an/a1/1+286%n/a7.42
Gossip Girl1.250.661%-14%n/a-6%6/14-5%n/a0.62
Hart of Dixie1.520.650%+0%-14%-14%8/13-15%+0%0.58

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

1 comment:

Spot said...

A thought I had while in the TVBTN comment stream...maybe the comedies nailed Alcatraz. After all, it certainly seems like the two would share more audience in common...

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