Friday, February 24, 2012

Spotted Ratings, Thursday 2/23/12: American Idle


WHAT MATTERS:
  • The disaster week continues for the once and former Death Star, as American Idol lost another double-digit chunk from last week's 5.1 average. (And the show actually averaged about a 5.1 even in the 8:00 hour last week, so it's not really about a one-hour vs. two-hours comparison as it often is.) It finished down in the upper-30%'s year-to-year. The Finder followed up with a new low, but keep in mind its Idol lead-in was 1.3 freaking points bigger the last time it aired.
  • Except for Grey's Anatomy, down a tick from crossover night, there was some general recovery at 9/8c with no Idol. Person of Interest pulled into a tie with ABC and built on its lead-in for the first time in 2012. And the fast-crumbling Up All Night finally had something of a good week, recovering by 0.2 and handily outrating fellow bubbler Whitney from the previous evening.
  • Rob didn't do well in its final post-The Big Bang Theory test, posting its worst retention yet by far and now gets one last chance after a BBT repeat next week. Gonna be a data point to watch.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Winter Wipeout5.031.538%+0%n/a-22%6/8-8%n/a1.56
Grey's Anatomy9.063.144%-3%+0%-17%14/15-11%+107%3.04
Private Practice6.322.142%-19%-3%-14%13/15-18%-32%2.12
The Big Bang Theory16.205.342%+4%n/a+4%5/18+4%n/a6.58
Rob10.332.936%-9%+4%-17%7/7-15%-45%2.43
Person of Interest14.563.127%+11%-9%+7%5/16+7%+7%2.81
The Mentalist13.362.625%-4%+11%-4%11/16-4%-16%2.74
30 Rock3.701.552%+0%n/a-7%6/8-4%n/a1.60
Parks and Recreation3.431.763%+0%+0%-11%13/16-9%+13%1.78
The Office5.022.666%+13%+0%-14%14/16-12%+53%2.57
Up All Night3.421.764%+13%+13%-16%14/17-17%-35%1.33
Grimm (R)2.170.953%+50%+13%+60%1/9-26%-47%0.86
American Idol Thu15.644.537%-12%n/a-17%6/6+14%n/a5.27
The Finder6.182.041%-9%-22%-12%5/6-38%-56%1.34
The Vampire Diaries (R)1.320.548%+67%n/a+50%1/7-63%n/a0.51
Supernatural (R)0.930.341%-25%+67%-20%4/5-64%-40%0.23

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

At this point, even TVBTN can't make the argument that this is better than a toss-up, and it's slipped far enough behind the rest of the CBS comedy pack that I'd wager it's south of there in the minds of the execs.

Spot said...

There's really no way to spin what Rob did last night. The best argument is that it was only one week, and I think there was something of a case for the show based on the first six weeks. The best thing it can do is hold up really well after a repeat next week, but I'm not holding my breath.

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