Tuesday, February 28, 2012

Spotted Ratings, Monday 2/27/12


WHAT MATTERS:
  • The first-ever Monday running of the Daytona 500 made Fox much more competitive than usual on Monday.
  • Hardest hit by the change in circumstances was CBS, where Two and a Half Men, Mike and Molly and Hawaii Five-0 all took double-digit hits. The Voice also lost a chunk, but Smash mercifully stopped dropping for one week (though the small rally in prelims was erased in finals).

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Bachelor8.052.641%+4%n/a+5%2/9-2%n/a2.75
Castle9.102.130%+0%+4%-11%11/17-12%-19%1.88
How I Met Your Mother9.073.651%-5%n/a-16%17/18-16%n/a3.92
2 Broke Girls10.183.848%-5%-5%-17%17/18-16%+6%4.00
Two and a Half Men11.923.639%-14%-5%-34%18/18-35%-5%3.66
Mike and Molly10.122.937%-15%-14%-27%17/17-31%-19%2.81
Hawaii Five-09.582.533%-14%-15%-16%18/18-16%-14%2.28
The Voice14.895.446%-10%n/a-13%4/4+145%n/a5.96
Smash6.642.344%+0%-10%-22%3/4+74%-57%1.63
Daytona 50013.674.542%n/an/an/a1/1+68%n/a4.93
Gossip Girl1.110.558%+0%n/a-19%15/17-20%n/a0.48
Hart of Dixie1.410.545%-17%+0%-26%15/16-28%+0%0.51

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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