Friday, February 3, 2012

Spotted Ratings, Thursday 2/2/12


WHAT MATTERS:
  • Another week, another tie for the Thursday lead. The Big Bang Theory and American Idol were both flat week-to-week. Week four of Rob dropped a troubling two tenths, then the hot Person of Interest hit another new high.
  • Week four of The Finder dropped double-digits against the full slate of competition. But its growth in its first three weeks appears to have been at least somewhat True; this is still certainly a better performance than its 2.2 in week two under similar circumstances. The Idol lead-in was a little weaker than two weeks ago.
  • As noted earlier this week, the best place to be on NBC is not airing. 30 Rock completely collapsed (though the drop was "just" 19% comparing it to last week's same-timeslot ep), The Office hit a new worst-since-season-one and Up All Night sits just a tenth ahead of the Whitney/Chelsea block despite its easier situation.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Winter Wipeout5.961.839%+0%n/a-16%4/5+10%n/a2.02
Grey's Anatomy9.713.647%+3%+0%-5%6/12+4%+100%3.80
Private Practice6.552.345%+10%+3%-7%7/12-12%-36%1.99
The Big Bang Theory16.545.543%+0%n/a+9%1/15+10%n/a7.10
Rob11.063.338%-6%+0%-11%4/4-4%-40%3.05
Person of Interest15.103.328%+3%-6%+17%1/13+17%+0%3.19
The Mentalist13.872.927%-3%+3%+8%2/13+9%-12%2.71
30 Rock3.231.351%-32%n/a-25%5/5-19%n/a1.40
Parks and Recreation3.601.760%+0%-19%-12%13/14-11%+31%1.92
The Office5.312.867%-7%-11%-11%13/13-8%+65%2.91
Up All Night3.701.862%-5%-7%-15%11/14-17%-36%1.59
The Firm2.970.834%-20%+29%-30%5/5-35%-56%0.60
American Idol Thu17.415.540%+0%n/a-2%2/3+51%n/a6.80
The Finder6.872.445%-14%+0%+7%2/4-25%-56%1.74
The Vampire Diaries2.741.256%+9%n/a-12%9/13-12%n/a1.44
The Secret Circle1.740.751%+0%+9%-21%12/13-19%-42%0.58

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

1 comment:

Spot said...

Not to mention The Firm tanking its way to Saturday Burn Off Theatre. Ironically, I'm probably more likely to watch it now than I was on Thursdays...

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