Monday, February 13, 2012

Spotted Ratings, Sunday 2/12/12


WHAT MATTERS:
  • The Grammy Awards absolutely soared thanks to remembrances of Whitney Houston and finished up over 40% from last year. It was the second-biggest Grammy viewership ever and the biggest since 1984. It also sets up the awards to potentially beat Oscar for the first time since that Michael Jackson-fueled 1984 show.
  • That left little remaining audience for the mostly original competing networks. Once Upon a Time held up by far the best, down just 14% from last week, and it was the only show to avoid a season low. Most were also series lows (with American Dad! an exception, as it slightly edged a couple of its 7:30 airings last year). Later on ABC, Desperate Housewives and Pan Am got absolutely creamed. Fox's animation generally took double-digit hits (from numbers that were already quite low last week). And NBC's randomly-scheduled two-hour Fear Factor did less than two thirds of any of this season's Monday results.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos7.802.033%+5%n/a+30%1/13+35%n/a1.81
Once Upon a Time8.653.044%-14%+5%-15%11/12-4%+50%3.27
Desperate Housewives6.401.836%-31%-6%-38%13/13-37%-40%1.40
Pan Am2.570.735%-42%-31%-61%13/13-62%-61%0.55
60 Minutes14.252.825%+87%n/a+1%10/18-13%n/a2.60
The Grammy Awards39.9114.145%n/an/an/an/a+435%+404%15.30
Dateline Sun6.801.630%+33%n/a+33%1/2+31%n/a1.50
Fear Factor3.731.551%-35%+0%-46%6/6-73%-6%1.43
Bob's Burgers (R)1.870.748%+133%n/a+30%1/6n/an/a0.51
The Cleveland Show2.721.256%-8%+0%-46%10/10-27%+71%1.10
The Simpsons4.262.060%-17%-8%-41%13/13-42%+67%2.27
Napoleon Dynamite3.811.860%-14%-17%-45%4/4-26%-10%1.68
Family Guy5.032.564%-19%-14%-26%13/13-26%+39%2.37
American Dad!3.591.864%-25%-19%-27%10/10-31%-28%1.52

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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