Wednesday, February 29, 2012

Spotted Ratings, Tuesday 2/28/12


WHAT MATTERS:
  • It's that time of year again; American Idol returned to Tuesday, dominated the evening, and clobbered Fox's previous Tuesday average. But the new year-to-year paradigm for Idol was maintained; this number was 33% below the year-ago Tuesday telecast.
  • A diminished Idol had a smaller-than-usual effect on the rest of the field, although I feel it's worth noting that NCIS lost ground for the third straight week and has now come down nearly 20% from the 4.2 it pulled on the first Tuesday of the February sweep. Lead-out NCIS: Los Angeles, though, bounced back big from last week's awful showing, then Unforgettable followed up with a new series low to cap off an extremely mixed evening for CBS.
  • Last April, Parenthood had a huge spike in its season finale to clinch a renewal that was already (in my opinion) pretty safe anyway. This season, the finale got another spike above its typical 1.6/1.7 level in 2012. I'm not as 100% on the renewal this year, but that can't hurt.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Last Man Standing7.502.238%+0%n/a-16%14/18-10%n/a2.06
Cougar Town4.301.648%-6%+0%-9%3/3-21%-27%1.38
The River4.041.547%-12%-6%-27%4/4-41%-6%1.41
Body of Proof6.831.426%-7%-12%-20%15/16-28%-7%1.31
NCIS18.203.525%-3%n/a-12%16/17-12%n/a3.46
NCIS: Los Angeles15.853.125%+15%-3%-6%13/17-7%-11%2.89
Unforgettable9.931.924%-5%+15%-20%17/17-19%-39%1.61
The Biggest Loser5.702.045%-13%n/a-12%9/9-6%n/a1.87
Parenthood5.161.947%+12%-13%-2%11/18-5%-5%1.79
American Idol Wed16.115.140%+0%n/a-19%7/8+58%n/a5.13
Hart of Dixie (R)0.820.347%+0%n/a-13%5/10-58%n/a0.21
Ringer1.150.444%-20%+0%-43%14/15-37%+33%0.40

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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