Thursday, February 2, 2012

Spotted Ratings, Wednesday 2/1/12


WHAT MATTERS:
  • The final pre-sweeps evening saw American Idol keep on fallin' week-to-week. Lead-out Mobbed did over twice its previous average but still dropped over half the Idol lead-in. That's a much worse performance than last season's post-Idol episode, which got a 3.8 out of Idol Thursday's 6.8.
  • NBC's Whitney and Are You There, Chelsea? block got a nice rebound even though the timeslot really wasn't any less competitive than last week. CBS had their annual Super Bowl's Greatest Commercials special in the 8/7c hour too. Things will ratchet up even more going forward; ABC returns next week, then Survivor's back in two weeks.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle (R)4.901.231%-20%n/a-14%11/12-58%n/a1.19
Suburgatory (R)4.231.236%-14%-20%-7%8/13-60%+0%1.31
Modern Family (R)7.642.745%+8%-14%+45%2/13-51%+125%2.44
Happy Endings (R)5.141.947%+12%+8%+19%2/5-42%-30%1.44
Revenge (R)3.310.935%+0%+12%-4%3/7-65%-53%0.58
Super Bowl's Greatest Commercials8.582.030%n/an/an/an/a-37%n/a2.22
Criminal Minds (R)8.182.133%+17%+11%+12%3/10-43%+5%1.68
CSI (R)7.441.526%+88%+163%+0%6/8-47%-29%1.11
Whitney4.331.750%+21%n/a-18%12/14-10%n/a1.83
Are You There, Chelsea?4.041.754%+21%+21%-6%2/4+13%+0%1.85
Law and Order: SVU (R)4.761.130%-21%+42%+12%3/17-8%-35%0.76
Law and Order: SVU (R)5.841.635%+45%-35%+62%1/18-20%+45%1.34
American Idol Wed18.486.042%-8%n/a-17%4/4+50%n/a7.27
Mobbed7.872.846%+115%+500%+110%1/4-19%-53%1.64
One Tree Hill1.520.759%+0%n/a-9%2/4+14%n/a0.77
Remodeled (R)0.690.356%+50%-0%+13%1/4-63%-57%0.17

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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