Friday, February 17, 2012

Demos Year-to-Year, February Sweeps 2012 Week Two Winners/Losers


As I usually do with my year-to-year posts, at the end of each week I take a look at the biggest of the big gainers and losers among adults 18-49.

Top 5 year-to-year show losers
1. The Cleveland Show (Su 7:30-8pm vs. Su 9:30-10pm) -46%
t-2. Glee -33%
t-2. Desperate Housewives -33%
4. Winter Wipeout -32%
5. 30 Rock (Th 8-9pm vs. Th 10-10:30pm) -30%

There's a lot of new blood on the show losers list this week (with only 30 Rock returning from last week). I guess that's a reminder that there are a lot of struggling shows. Because of its timeslot downgrade, The Cleveland Show was the biggest year-to-year victim on Grammy night, but Fox as a whole was down over 20%. Desperate Housewives has had a rough year, but it was yet another result that was largely about Grammy's surge.

Top 5 year-to-year show gainers
1. The Big Bang Theory +44%
2. The Grammy Awards +41%
3. 60 Minutes +40%
4. Dateline Sun +33%
5. Modern Family +9%

This list has a couple familiar comedy faces (though the size of the Big Bang gain is pretty staggering) and then a trio of shows fueled by Whitney Houston and the Grammys. A note about this season in general is that most of the shows making gains are doing so in their same timeslots. It has not been a season with any noticeable timeslot upgrades.

Top 5 year-to-year timeslot losers
1. Pan Am vs. Brothers & Sisters (ABC, Sunday 10-11pm) -60%
2. Nikita vs. Smallville (CW, Friday 8-9pm) -47%
3. Ringer vs. Hellcats (CW, Tuesday 9-10pm) -43%
4. The Cleveland Show vs. American Dad! (Fox, Sunday 7:30-8pm) -40%
t-5. Glee (Fox, Tuesday 8-9pm) -33%
t-5. Desperate Housewives (ABC, Sunday 9-10pm) -33%

Another Grammy victim tops the list, but remember on premiere night when Pan Am was actually up over the year-ago Brothers & Sisters despite airing out of a way-down Desperate? Seems so long ago now. It's always really sucky when you make this list while being compared to a show that's no longer around, but the ghastly performance by Ringer pulled it off. To be fair, Hellcats still wasn't that far into what would become a massive springtime collapse; it actually still looked like a somewhat viable player at this point.

Top 5 year-to-year timeslot gainers
1. The Voice vs. Chuck/The Cape (NBC, Monday 8-10pm) +300%
2. Once Upon a Time vs. Extreme Makeover: Home Edition (ABC, Sunday 8-9pm) +88%
3. Whitney vs. Minute to Win It (NBC, Wednesday 8-8:30pm) +70%
4. Revenge vs. Off the Map (ABC, Wednesday 10-11pm) +66%
5. Smash vs. Harry's Law (NBC, Monday 10-11pm) +65%

Unless there's something big I'm forgetting, it will be pretty surprising if The Voice doesn't top this list all four weeks. (Not sure if that's ever happened before, may have to look back.) After taking Super Bowl Sunday off, Once Upon a Time got to shine vs. Grammy. Whitney is certainly the biggest surprise on this list by a long shot, at least compared to its fall results, though it certainly doesn't take much to build on what Minute to Win It did against Idol. Still, the Outsourced-style collapse just hasn't happened, as much as many people seem to want it to.

Here are this premiere week's daily posts, in case you missed any:
Thursday | Friday | Sunday | Monday | Tuesday | Wednesday

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