Thursday, February 16, 2012

Spotted Ratings, Wednesday 2/15/12


WHAT MATTERS:
  • Survivor premiered down just a tick from last spring's premiere. That's a very small year-to-year drop for reality television in 2011-12 but still the show's lowest-rated premiere yet. CBS also got a small uptick from Elisabeth Shue's debut on CSI despite Criminal Minds dropping against American Idol.
  • Facing considerably more competition in the first couple hours, ABC got hit pretty hard, as The Middle and Suburgatory were at new lows against Survivor and then the Modern Family / Happy Endings duo got slammed against the second hour of American Idol. The bad mojo in the comedy block brought no help to an underwhelming Revenge in its big revisit-the-pilot episode.
  • The Wednesday premiere "bounce" dissipated as Rock Center collapsed and brought Law and Order: SVU with it. But give Whitney some credit for continuing to show some rather shocking resiliency at 8/7c.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle8.042.438%-8%n/a-16%15/15-16%n/a2.68
Suburgatory6.922.444%-8%-8%-18%14/14-19%+0%2.53
Modern Family11.204.754%-15%-8%-15%13/14-14%+96%5.59
Happy Endings5.442.456%-17%-15%-21%14/14-27%-49%1.94
Revenge7.692.440%-4%-17%-7%11/15-7%+0%2.14
Survivor10.793.137%n/an/an/a1/1-2%n/a3.51
Criminal Minds12.103.133%-6%+210%-14%14/14-14%+0%3.26
CSI11.092.630%+4%-6%-7%8/14-7%-16%2.21
Whitney4.481.749%+13%n/a-16%12/16-8%n/a1.79
Are You There, Chelsea?3.421.452%-7%+13%-19%5/6-8%-18%1.41
Rock Center2.900.731%-36%-7%-30%14/15-41%-50%0.61
Law and Order: SVU5.901.737%-15%-36%-17%14/14-15%+143%1.68
American Idol Wed18.896.141%+0%n/a-10%4/6+60%n/a7.01
One Tree Hill1.400.873%+14%n/a+8%2/6+24%n/a0.87
Remodeled0.460.256%-33%+14%-38%5/5-73%-75%0.11

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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