Wednesday, February 15, 2012

Spotted Ratings, Tuesday 2/14/12: Penny Can't


WHAT MATTERS:
  • ABC brought back Cougar Town for its third season, and the Tuesday run kicked off already at a new series low. It dropped 18% of its Last Man Standing lead-in, which is a slightly better picture than the HH-based overnights painted, but it still doesn't look good. It is Valentine's Day, though, so maybe it can hold up a little better than usual if the HUT increases in subsequent weeks.
  • Some day I'll do a post about the general overratedness of breakdowns within the telecast. But as I acknowledged last week, The River was one time when they really did tell the tale. The show dropped a massive 29% in week two and is now behind year-ago canceled occupant V.
  • The Valentine's effect was generally in play elsewhere, as almost everything was below average. ABC's Body of Proof rounded out a weak ABC evening way behind its previous results. Fox's Glee and New Girl both dropped noticeably and hit new season lows. NCIS and The Biggest Loser also lost a chunk (though the other CBS shows were slightly up). Ugliest of all had to be the CDub's Ringer, which got a mercy uptick in finals but was still at Remodeled-level numbers as its 90210 lead-in took the week off. (CW had a Hart of Dixie rerun in its place).

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Last Man Standing7.642.237%-12%n/a-18%14/16-11%n/a2.46
Cougar Town4.881.847%n/an/an/a1/1-12%-18%1.84
The River4.961.744%-29%-28%-29%2/2-36%-6%1.42
Body of Proof6.261.225%-25%-19%-33%14/14-40%-29%0.96
NCIS19.593.925%-7%n/a-3%11/15-3%n/a4.56
NCIS: Los Angeles16.153.225%+3%-7%-5%12/15-5%-18%2.58
Unforgettable11.032.327%+5%+3%-4%9/15-4%-28%1.85
The Biggest Loser5.862.146%-9%n/a-8%5/7-1%n/a2.07
Parenthood4.481.646%+0%-9%-19%15/16-22%-24%1.27
Glee6.992.851%-15%n/a-15%13/13-16%n/a3.19
New Girl6.473.161%-11%-15%-17%13/13-18%+11%2.73
Raising Hope4.582.159%+0%-11%-13%11/14-23%-32%1.61
Hart of Dixie (R)0.730.235%-33%n/a-46%8/8-72%n/a0.14
Ringer1.100.447%-20%-71%-47%13/13-39%+100%0.37

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

1 comment:

Spot said...

Too bad Cougar Town doesn't have an extra fan for every penny that's ever been thrown into a can...

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