Wednesday, February 16, 2011

Demos Year-to-Year, Monday 2/14/11

Been under the weather the last couple days, so I might continue to be a little slow getting some of this stuff out. Not a great evening of comparisons as most nets went heavily repeat against the Olympics.

SHOW day/time SLOT previous occupant
The Bachelor -29%
Castle n/a
+47% Castle (R)

How I Met Your Mother n/a
+76% HIMYM (R)
Mad Love n/a
+58% Accidentally on Purpose  (R)
Two and a Half Men n/a
+27% 2.5 Men (R)
Mike & Molly n/a
+6% The Big Bang Theory (R)
Hawaii Five-0 n/a
+22% CSI: Miami (R)

House n/a
+55% House (R)
The Chicago Code n/a
-29% 24

90210 n/a
-22% One Tree Hill
Gossip Girl n/a
-22% Life Unexpected

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the second week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

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