Wednesday, February 23, 2011

Demos Year-to-Year, Sunday 2/20/11

NBC had the Olympics in 2010, in case you have never read any of these before!!! Still, a surprisingly rich collection of comparisons on this evening. Most shows dropped despite the lack of Olympic competition, and Family Guy was barely able to build on a year-ago repeat.

SHOW day/time SLOT previous occupant
America's Funniest Home Videos -10%
Extreme Makeover: Home Edition -4%
Desperate Housewives -16%
Brothers & Sisters -24%

60 Minutes -22%
The Amazing Race -14%
Undercover Boss -46%
CSI: Miami n/a
-4% Cold Case

American Dad! -29% Sun 9:30 +67% 'Til Death
The Simpsons -7%
Bob's Burgers n/a
-21% The Cleveland Show
Family Guy n/a
+3% Family Guy (R)
The Cleveland Show -7% Sun 8:30 -7% American Dad!

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the third week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

1 comment:

Spot said...

Fixed mistake on the CSI: Miami line. Sorry!

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