Thursday, February 17, 2011

Demos Year-to-Year, Tuesday 2/15/11


Once again, NBC had the Olympics so a lot of the nets went with repeats, lots of useless comparisons, yadda yadda.


SHOW day/time SLOT previous occupant
No Ordinary Family n/a
even Lost (R)
V n/a
-58% Lost
Detroit 1-8-7 n/a
-29% The Forgotten

NCIS n/a
+50% NCIS (R)
NCIS: Los Angeles n/a
+83% NCIS: Los Angeles (R)
The Good Wife n/a
+43% The Good Wife (R)

Glee/Raising Hope/Traffic Light n/a
-67% American Idol (2hr)

One Tree Hill -11% Mon 8:00 +167% 90210 (R)
Hellcats n/a
+133% Melrose Place (R)

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the second week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

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