Monday, February 7, 2011

Demos Year-to-Year, Super Bowl Sunday 2/6/11


Now updated for finals.


SHOW day/time SLOT previous occupant
America's Funniest Home Videos (R-2hr) -25% Sun 7:00 (1hr) -20% AFV (R)/Modern Family (R)/The Middle (R)
Knocked Up n/a
-24% Modern Family (R)/Cougar Town (R)/Modern Family (R)/Modern Family (R)

Who Do You Think You Are? (R-2hr) n/a
-25% The Biggest Loser (R)
Dateline (2hr) n/a
+29% The Biggest Loser (R)

Super Bowl XLV
+3%

+3%

Glee n/a
-31% Undercover Boss

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the first week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

Didn't do a post on the corresponding night in 2010 due to the wonkiness.

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