Friday, February 4, 2011

Demos Year-to-Year, Thursday 2/3/11

It's sweeps, so we're back into the year-to-year swing! See the Index for all previous efforts. Since I can't seem to settle on one way of doing this, the obligatory logistical changes: I might not do the usual weekly recaps as the Winter Olympics in 2010 will create a bunch of messed-up comparisons. (I didn't do recaps in February 2010 either.) We'll see how they look as we move forward. The other change is that I'll try to do the weekend comparisons (Friday and Sunday) based on preliminary ratings so I can get them out more quickly, then make adjustments later when finals come out. Other posts will almost certainly just come once in the evening based on finals, since it's only a few extra hours.

SHOW day/time SLOT previous occupant
Winter Wipeout n/a
+92% The Deep End
Grey's Anatomy -4%
Private Practice -24%

The Big Bang Theory -20% Mon 9:30 +48% "Surviving Survivor" special
$#!* My Dad Says n/a
CSI -6%
The Mentalist -12%

Community -13%
Perfect Couples n/a
-39% Parks & Recreation
The Office -3%
Parks & Recreation +4% Thu 8:30 -17% 30 Rock
30 Rock -17% Thu 9:30 +91% The Jay Leno Show
Outsourced n/a

American Idol -21% Wed 9:00 +127% Bones
Bones even Thu 8:00 +27% Fringe

The Vampire Diaries -21%
Nikita n/a
-18% Supernatural

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the first week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

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