Friday, February 25, 2011

Spotted Ratings, Thursday 2/24/11: The Death Star Enters New Territory


WHAT MATTERS:
  • The big story was a two-hour Idol on Thursday for the first time. Though it had its lowest average on Thursday this season, it still sent ABC's and CBS's competition at 9:00 down. Grey's hit an outright series-low 3.3, two tenths below the previous series low from last April, while CSI tied a series-low 2.7 that it previously achieved this fall. (Grey's ended up with a 3.4 in the finals, but that was still an outright low. The Office dropped to a 3.2 in finals, which was outright its lowest rating since season 1 back in 2005, so it also gets the red treatment.)
  • Rules of Engagement did not do meaningfully better than $#*! My Dad Says in its move to Thursday and came in lower than any of its Monday results (tied with the 2.8 Mad Love pulled back in Rules' old slot this week).


A18-49 Share Lead Last LeLa Comp HUT bcShr Avg Rank
Winter Wipeout 2.2 6 n/a 16% n/a 13.4 35 14 -19% 6/8
Grey's Anatomy 3.4 9 55% -8% 16% 13.5 37 20 -20% 16/16
Private Practice 2.3 7 -32% 0% -8% 4.7 35 33 -19% 14/15

The Big Bang Theory 3.8 11 n/a 3% n/a 12.5 35 23 -10% 16/17
Rules of Engagement 2.8 8 -26% -13% 0% 12.1 35 19 -10% 16/16
CSI 2.7 7 -4% -7% 8% 14.2 37 16 -13% 15/16
The Mentalist 2.8 8 4% -7% -7% 4.2 35 40 -6% 13/16

Community 1.8 5 n/a 0% n/a 14.5 35 11 -10% 14/17
Perfect Couples 1.4 4 -22% 0% 0% 13.5 35 9 -11% 4/7
The Office 3.2 9 129% -3% 0% 14.1 37 18 -15% 17/17
Parks & Recreation 2.4 6 -25% 9% -3% 14.1 38 15 -10% 4/6
30 Rock 2.3 6 -4% 15% 9% 5.1 35 31 -4% 9/16
Outsourced 1.4 4 -39% -7% 15% 5.1 34 22 -41% 16/16

American Idol Th 7.2 20 n/a -5% n/a 9.1 36 44 -5% 6/6

The Vampire Diaries 1.3 4 n/a -7% n/a 14.3 35 8 -15% 14/16
Nikita 0.8 2 -38% 0% -7% 16.1 37 5 -18% 12/16

KEY
A18-49 - From Nielsen. Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - From Nielsen. Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Lead - Calculation. Percent difference from lead-in program.
Last - Calculation. Percent difference from previous original episode.
LeLa - Calculation. Percent difference between the show's lead-in and its lead-in for the previous original episode.
Comp - Calculation. Competition. Total rating of all broadcast programs airing against it.
HUT - Calculation. Phrase commonly known as "Households Using TV," but in this case it's actually "Adults 18-49 Using TV." Percentage of US TV-owning adults 18-49 who are watching any TV in that timeslot. A rough approximation based on all ratings/shares in the timeslot. More on this later.
bcShr - Calculation. Broadcast share. Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Calculation. Percent difference from the show's average demo for previous original episodes this season.
Rank - Calculation. The rating's rank among the show's original episodes that have aired so far this season.

Will probably develop more disclaimers if this develops further, but the one that jumps out for now is that the stats in blue will be less accurate because for now I'm counting every program as if it maintains that same rating throughout each half-hour of the broadcast. That is almost always not the case in reality.

More Thursday Spotted Ratings.

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