Tuesday, February 22, 2011

Spotted Ratings, Monday 2/21/11: Post-Valentine's ABC Rally


Trying a quick rundown-type thing to go with my table experiment. This one is actually longer than I envision most of them being, as there are usually not this many interesting things going on. Let me know what you think.

WHAT MATTERS: 
  • Believe in the power of Valentine's Day? The lineup I'd intuitively expect to be most affected, ABC's female-heavy Bachelor/Castle, indeed picked back up almost 20% from last week's Valentine's-thrashed results. Though there is a margin of error in my HUT calculations, viewing levels appeared to be up overall. (By hour, it was 35/36/34 last week and 38/38/35 this week.)
  • This marked the first week since Two and a Half Men ran out of originals due to Sheengate, and the ramifications were noticeable for Mike & Molly and Hawaii Five-0, both of which fell to series lows. (Five-0 was adjusted up in finals to a seven-way tie for a series low 2.8.) As the return of DWTS looms, we may be nearing a point when Castle starts topping Five-0 at 10:00.
  • Mad Love lost two ticks from last week's premiere. Usually, a 7% drop in week two is cause for celebration, but the 2.8 demo would be behind any airing of Rules of Engagement in the slot this season... 


A18-49 Share Lead Last LeLa Comp HUT bcShr Avg Rank
The Bachelor 3.4 9 n/a 17% n/a 8.1 39 30 16% 1/8
Castle 2.6 7 -24% 18% 17% 4.5 36 37 4% 6/16

How I Met Your Mother 3.5 10 n/a -5% n/a 9.3 38 27 -3% 11/17
Mad Love 2.8 7 -20% -7% -5% 9.3 39 23 -7% 2/2
Two and a Half Men (R) 3.0 8 7% -6% -13% 7.5 39 29 10% 2/7
Mike & Molly 3.2 8 7% -16% -29% 7.5 40 30 -13% 17/17
Hawaii Five-0 2.8 8 -13% 0% -16% 4.3 36 39 -13% 12/18

Chuck 1.7 4 n/a 0% n/a 10.8 38 14 -10% 12/16
The Cape 1.2 3 -29% 0% 0% 9.4 39 11 -33% 6/7
Harry's Law 1.7 5 42% 0% 0% 5.4 36 24 -13% 4/6

House 3.5 9 n/a 3% n/a 9.0 38 28 -7% 10/13
The Chicago Code 2.1 6 -40% 5% 3% 8.5 39 20 -5% 2/3

90210 0.7 2 n/a 0% n/a 11.8 38 6 -24% 15/16
Gossip Girl 0.8 2 14% 14% 0% 9.8 39 8 -14% 13/16

KEY
A18-49 - From Nielsen. Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - From Nielsen. Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Lead - Calculation. Percent difference from lead-in program.
Last - Calculation. Percent difference from previous original episode.
LeLa - Caclculation. Percent difference between the show's lead-in and its lead-in for the previous original episode.
Comp - Calculation. Competition. Total rating of all broadcast programs airing against it.
HUT - Calculation. Phrase commonly known as "Households Using TV," but in this case it's actually "Adults 18-49 Using TV." Percentage of US TV-owning adults 18-49 who are watching any TV in that timeslot. A rough approximation based on all ratings/shares in the timeslot. More on this later.
bcShr - Calculation. Broadcast share. Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Calculation. Percent difference from the show's average demo for previous original episodes this season.
Rank - Calculation. The rating's rank among the show's original episodes that have aired so far this season.

(R) = In-timeslot repeat. "Last," "Avg" and "Rank" look at the repeats in the regular timeslot since the beginning of the season in late September.

Will probably develop more disclaimers if this develops further, but the one that jumps out for now is that the stats in blue will be less accurate because for now I'm counting every program as if it maintains that same rating throughout each half-hour of the broadcast. That is almost always not the case in reality.

More Monday Spotted Ratings.

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