Thursday, February 24, 2011

Spotted Ratings, Wednesday 2/23/11: New Shows' Behavior is Suspect


WHAT MATTERS:
  • Week two of Criminal Minds: Suspect Behavior looks rather... uh, suspect. More to come in the show's First Two Weeks post tonight or tomorrow, but the 24% drop is not exactly encouraging. It's still a little ways from getting into later Defenders territory in the hour, though. (Became a 27% drop after finals.)
  • Another year, another DOA CW midseason reality effort. Shedding for the Wedding's 0.5 lost more than half of Top Model and ties it with the premiere of last year's High Society. It was much weaker than any airing of Hellcats in the hour earlier this season. I guess if one cared enough, one might note that High Society's Top Model lead-in last year was much bigger, though.
  • Speaking of that, the Top Model premiere is the show's weakest ever, down two ticks from the fall premiere and five ticks (31%) from the year-ago premiere.


    A18-49 Share Lead Last LeLa Comp HUT bcShr Avg Rank
    The Middle 2.4 7 n/a 4% n/a 13.1 36 15 -8% 13/16
    Better with You 1.8 5 -25% 0% 4% 13.1 36 12 -19% 15/16
    Modern Family 4.1 11 128% -5% 0% 12.6 38 25 -11% 15/16
    Mr. Sunshine 2.2 6 -46% -15% -5% 12.6 38 15 -30% 3/3
    Off the Map 1.7 5 -23% 13% -15% 4.9 35 26 -11% 6/7

    Survivor 3.1 9 n/a -3% n/a 12.1 36 20 -3% 2/2
    Criminal Minds 3.2 8 3% 0% -3% 12.6 38 20 -8% 12/16
    Criminal Minds: Suspect Behavior 2.4 7 -25% -27% 0% 4.2 35 36 -27% 2/2

    Minute to Win It 1.0 3 n/a 0% n/a 14.5 37 6 -44% 10/11
    Law & Order: SVU 2.5 7 150% 14% 0% 4.1 35 38 -3% 9/17

    American Idol Wed 7.9 21 n/a -4% n/a 7.6 37 51 -12% 6/6

    America's Next Top Model 1.1 3 n/a n/a n/a 14.1 36 7 n/a 1/1
    Shedding for the Wedding 0.5 1 -55% n/a n/a 15.3 38 3 n/a 1/1

    KEY
    A18-49 - From Nielsen. Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Share - From Nielsen. Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
    Lead - Calculation. Percent difference from lead-in program.
    Last - Calculation. Percent difference from previous original episode.
    LeLa - Calculation. Percent difference between the show's lead-in and its lead-in for the previous original episode.
    Comp - Calculation. Competition. Total rating of all broadcast programs airing against it.
    HUT - Calculation. Phrase commonly known as "Households Using TV," but in this case it's actually "Adults 18-49 Using TV." Percentage of US TV-owning adults 18-49 who are watching any TV in that timeslot. A rough approximation based on all ratings/shares in the timeslot. More on this later.
    bcShr - Calculation. Broadcast share. Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
    Avg - Calculation. Percent difference from the show's average demo for previous original episodes this season.
    Rank - Calculation. The rating's rank among the show's original episodes that have aired so far this season.

    Will probably develop more disclaimers if this develops further, but the one that jumps out for now is that the stats in blue will be less accurate because for now I'm counting every program as if it maintains that same rating throughout each half-hour of the broadcast. That is almost always not the case in reality.

    More Wednesday Spotted Ratings. 

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