Wednesday, February 16, 2011

First Two Weeks, Traffic Light


The premiere of Traffic Light posted one of the weakest demos for a premiere this season to date. The 1.9 demo was behind all premieres except for the three big drama bombs of the fall (Lone Star, My Generation, The Whole Truth). It also trailed the premiere of eventual bomb Running Wilde by a full half point and dropped almost a third of the audience from 9:00 lead-in Raising Hope. The only consolation is that it did much better than later episodes of Wilde, but that is no real accomplishment.

Like fellow Fox newbie The Chicago Code from the night before, Traffic Light's lead-in took a big hit in week two (as Hope plummeted to an in-timeslot series low 2.2) and Light followed it downward, dropping 26% to a 1.4 demo. Still ahead of some of the later Running Wilde eps, but definitely not a renewable number.

As mentioned above, a lot of the drop for Traffic Light in week two can probably be attributed to the fact that Fox suddenly sprung a leak at 9:00. Unfortunately, in this case, that almost certainly doesn't matter. Traffic Light already started in very perilous territory. A 1.4 demo is not gonna cut it, and frankly it's not likely even the 1.9 would have. No season 2 for this one.

SYSTEM (explanation)

WEEK ONE (tiers worth 4, 2, 0 points)
Bob's Burgers 4.5
$#*! My Dad Says 4.0
Hawaii Five-0 3.9
Mike & Molly 3.9
The Event 3.6
Outsourced 3.6
No Ordinary Family 3.2
Law & Order: Los Angeles 3.2
Hellcats (3.2)

Raising Hope 3.1
The Defenders 2.9
Blue Bloods (2.8)
Nikita (2.7)
The Cape 2.6 
Better with You 2.5 
Running Wilde 2.4
The Chicago Code 2.4
Off the Map 2.3

Chase 2.3
Outlaw 2.3
Detroit 1-8-7 2.3
Harry's Law 2.2 
Undercovers 2.1
Perfect Couples 2.1 
Traffic Light 1.9
My Generation 1.6
The Whole Truth 1.5
Lone Star 1.3

Friday premieres = 1.25 * A18-49
CW premieres = 1.5 * W18-34

WEEK TWO (tiers worth 2, 1, 0 points)
Raising Hope even
Harry's Law -5% 
Mike & Molly -5%
Hawaii Five-0 -8%
Chase -9%
Detroit 1-8-7 -9%
Off the Map -9%
Blue Bloods-9%
Better with You -12%

The Defenders -14%
No Ordinary Family -16%
The Chicago Code -17%
Nikita -17%
$#*! My Dad Says -18%
Hellcats -19%
Perfect Couples -19%
The Event -19%
The Whole Truth -20%

Running Wilde -21%
Outsourced -22%
Lone Star -23%
Undercovers -24%
Law & Order: Los Angeles -25%
Traffic Light -26% 

The Cape -31% 
My Generation -31%
Bob's Burgers -44%
Outlaw -52%

EXCELLENT (5-6 points): Hawaii Five-0, Mike & Molly (6 points), The Event, $#*! My Dad Says, No Ordinary Family, Hellcats (5 points)
BORDERLINE (3-4 points): Law & Order: Los Angeles, Outsourced, Raising Hope, Blue Bloods, Bob's Burgers, Off the Map, Better with You (4 points), The Defenders, Nikita, The Chicago Code (3 points)
IN TROUBLE (0-2 points): Detroit 1-8-7, Chase, The Cape, Running Wilde, Harry's Law (2 points), The Whole Truth, Perfect Couples (1 point), Outlaw, Undercovers, My Generation, Lone Star, Traffic Light (0 points)

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