Saturday, February 5, 2011

Demos Year-to-Year, Friday 2/4/11

As I said yesterday, so I don't have to wait a couple days on the weekend ratings, I'll be doing Demos Year-to-Year based on prelims for the Friday and Sunday posts, then going back and adjusting for finals later. EDIT: Now updated for finals vs. finals. (No adjustments from prelims.)

SHOW day/time SLOT previous occupant
Supernanny -20%
Primetime: WWYD? n/a
-7% Shark Tank
Barbara Walters Special n/a
-39% 20/20

The Defenders n/a
-41% Ghost Whisperer
Super Bowl's Greatest Commercials -31% Wed (2/3) 8:00 -5% Medium
CSI: NY -42% Wed 10:00 -5% Numb3rs

Who Do You Think You Are? n/a
+30% Law & Order (R)
Dateline (2hr) +27% Fri 9:00 (1hr) +41% Dateline/The Jay Leno Show

Kitchen Nightmares even Fri 9:00 +42% House (R)
Fringe -38% Thu 9:00 -6% Kitchen Nightmares

Smallville -17% Fri 8:00 (2hr) -17% Smallville (2hr)
Supernatural -9% Thu 9:00

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the first week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

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