Thursday, February 10, 2011

Demos Year-to-Year, Wednesday 2/9/11

SHOW day/time SLOT previous occupant
The Middle -10% Wed 8:30 +8% "A Charlie Brown Valentine"
Better with You n/a
-28% The Middle
Modern Family +24%
Mr. Sunshine n/a
+37% Cougar Town
Off the Map n/a
+19% Ugly Betty

Live to Dance n/a
-62% Old Christine/Gary Unmarried
Criminal Minds even
Blue Bloods n/a
-36% CSI: NY

Minute to Win It n/a
+13% Mercy/Law & Order: SVU (R)
Law & Order: SVU n/a
+44% Law & Order: SVU (R)

American Idol -17% Tue 8:00 +236% Human Target
Human Target -8% Wed 8:00 -76% American Idol

Nikita (R) n/a
-50% Life Unexpected (R)
The Vampire Diaries (R) n/a

Gossip Girl (R)

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the first week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

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