Tuesday, February 8, 2011

Super Bowl XLV and Glee Ratings Facts


Thought about making this a series of tweets, but I came to realize it would be a very long series. So here's some info about Fox's Sunday. I'm importing the numbers from TravisYanan.

Super Bowl XLV

- 111.010 million viewers
- 46.0/69 HH
- 39.9/77 A18-49
  • Largest audience in the history of US television.
  • The viewership is up 4% year-to-year (from 106.48 million, the previous US TV record) and the adults 18-49 rating is up 3% year-to-year (from 38.6). The adults 18-49 share increased by about 3% from 75 last year.
  • The 46.0 household rating is the highest for a Super Bowl since 1986. Eight Super Bowls (all taking place from 1978 to 1986) have had a higher household rating.

Super Bowl XLV Postgame

Super Bowl Post Gun (10:09pm, 4 minutes, included in above game average)
- 97.160 million viewers
- 40.6/62 HH
- 36.8/71 A18-49

Super Bowl Post Game (10:13pm, 26 minutes)
- 66.031 million viewers
- 28.4/46 HH
- 25.5/55 A18-49

  • The 26-minute postgame is tied for the longest in the last five years, but all of the last five were approximately the same length (none shorter than 23 minutes).
  • The postgame is the second-most viewed and has the third-highest demo in the last five years. The strongest postgame in both those categories was the 2010 one (which had 75.47m viewers and a 29.1/59 demo).
  • The postgame start time was comparable to those in 2008 (10:12) and 2009 (10:16) but significantly later than those in 2007 (10:04) and especially 2010 (9:50).

Glee

- 26.796 million viewers
- 13.6/25 HH
- 11.1/29 A18-49

  • The viewer number ranks fifth highest among the last ten Super Bowl lead-outs. The viewer retention of the game number (24.1%) ranks eighth highest among the last ten. Only The Office in 2009 (23.2%) and Alias in 2003 (19.6%) have done worse in the last ten years. Year-to-year, it's down 31% from Undercover Boss.
  • The adults 18-49 rating ranks fifth highest among the last ten Super Bowl lead-outs. The A18-49 retention of the game number (27.8%) ranks ninth highest among the last ten. Only Alias in 2003 (22.5%) was worse. Year-to-year, it's down 31% from Undercover Boss.
  • The 10:39 start time was comparable to House in 2008 (10:38) and The Office in 2009 (10:40) but later than Criminal Minds in 2007 (10:27) and much later than last year's Undercover Boss (10:13).
My old post with Super Bowl and lead-out viewer/demo info for the last ten years is here (and has links to older viewership and HH info).

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