Monday, April 4, 2011

Spotted Ratings, Sunday 4/3/11: Body of Oof


WHAT MATTERS:
  • As has been typical this season, Desperate Housewives proved it doesn't have much game anymore against big live events (or even mediocre-rated live events like last night's Academy of Country Music Awards (3.3) on CBS). That 2.9 is its second-lowest rating this season, beating only the 2.7 it managed on 2/13/11 against the Grammys. That makes this probably the show's least impressive showing considering the Grammys were about three times the size of this awards show.
  • Lead-out Body of Proof  then dropped 31% from its Housewives lead-in, a similar retention percentage to what it did after Dancing with the Stars on Tuesday, but the raw number is down a pretty stout 35% from the promising 3.1 premiere. I'm not a big believer in making judgments based on special airings, but this seems like a particularly weak one. We'll see how it holds up on Tuesday.
  • With Fox's big animation guns in repeat mode, American Dad! tied a season low (and actually tied last week's repeat!) while The Cleveland Show hit a season low

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos 1.6 5 0% n/a n/a 3.9 -26% 29 -10% 14/20
Secret Millionaire 2.7 7 0% 69% 0% 6.6 -6% 29 -5% 3/5
Desperate Housewives 2.9 7 -15% 7% -21% 8.5 4% 25 -21% 16/17
Body of Proof 2.0 5 -35% -31% -33% 11.2 68% 16 -35% 2/2

60 Minutes 1.5 5 -52% n/a n/a 4.0 5% 27 -40% 20/24
The Academy of Country Music Awards 3.3 9 n/a 120% n/a 7.7 n/a 30 n/a 1/1

Dateline Sun 1.0 3 67% n/a n/a 4.5 -29% 18 -4% 6/10
America's Next Great Restaurant 1.5 4 15% 50% 67% 7.8 -7% 16 9% 2/5
Celebrity Apprentice 3.1 8 3% 107% 15% 8.8 41% 25 9% 1/5

The Simpsons (oR) 1.1 4 n/a n/a n/a 4.1 n/a 21 n/a n/a
American Dad! 1.7 5 -32% 55% -59% 4.1 -42% 29 -31% 13/14
The Simpsons (R) 1.9 6 -5% 12% 31% 7.5 15% 20 -16% 6/7
Bob's Burgers (R) 1.7 4 -6% -11% -14% 7.5 -49% 18 -6% 2/2
Family Guy (R) 2.1 5 -22% 24% -23% 9.3 31% 18 -13% 8/10
The Cleveland Show 2.1 5 -19% 0% -36% 9.3 24% 18 -25% 18/18

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
7-8pm 28.2 31.4 34.4
8-9pm 35.3 37.2 41.1
9-10pm 38.6 39.7 45.4
10-11pm 35.5 38.2 45.6
8-10pm 36.7 38.3 42.7


KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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