Wednesday, March 30, 2011

Spotted Ratings, Tuesday 3/29/11: Nice Body!


 WHAT MATTERS:
  • ABC brought its spring lineup to the table for the first time on this Tuesday, with the Tuesday premiere of Dancing with the Stars hitting its highest spring Tuesday premiere numbers since 2007. (Another great start for the franchise this season, but the lack of American Idol on the night should significantly help the Tuesday numbers too.)
  • The series premiere of Body of Proof did pretty well. It was easily ABC's second-most impressive scripted premiere this season, trailing only No Ordinary Family's 3.2 back in October. Though it did drop a chunk from its DWTS lead-in, it's not nearly the dive taken by the Detroit 1-8-7 premiere this fall (it lost 48%) or even, perhaps more encouragingly, the Castle series premiere in 2009 (which dropped 51% from DWTS). It even edged the Castle premiere (3.0) in raw numbers.
  • Most shows didn't make big moves despite the increase in competition, but I will mention the 10% drop for The Good Wife against similarly female-led Body of Proof since it led to a new outright series low.

    FULL TABLE:


    A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
    DWTS recap 2.8 8 n/a n/a n/a 8.3 n/a 25 n/a 1/1
    Dancing with the Stars Tue 4.3 11 n/a 54% n/a 7.7 n/a 36 n/a 1/1
    Body of Proof 3.1 8 n/a -28% n/a 6.7 n/a 30 n/a 1/1

    NCIS 3.9 11 3% n/a n/a 7.2 6% 35 -4% 12/19
    NCIS: Los Angeles 3.5 9 9% -10% 3% 8.5 35% 29 2% 6/20
    The Good Wife 1.9 5 -10% -46% 9% 8.8 79% 19 -16% 18/18

    The Biggest Loser 2.7 7 -10% n/a n/a 8.9 26% 23 -8% 9/13
    Parenthood 1.9 5 0% -30% 13% 8.8 -7% 19 -9% 13/19

    Glee (R) 1.4 4 -30% n/a n/a 9.7 13% 13 -19% 11/14
    Raising Hope (R) 1.3 3 -7% -7% -30% 10.8 30% 11 -21% 5/5
    Traffic Light 1.1 3 10% -15% -7% 10.8 30% 9 -34% 7/8

    One Tree Hill (R) 0.3 1 0% n/a n/a 10.8 5% 3 -18% 6/10
    Hellcats (R) 0.3 1 0% 0% 0% 11.7 27% 3 -28% 9/14

    VIEWING LEVELS:

    Slot Min HUT Calc HUT Max HUT
    8-9pm 33.5 35.8 37.6
    9-10pm 37.0 38.7 41.4
    10-11pm 35.9 37.8 42.0
    8-10pm 35.3 37.3 39.5

    KEY (much more detail at What? and Why? page)

    A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
    Share - Percentage of US TV-watching adults 18-49 watching the program.
    Last - Percent difference from previous episode.
    Lead - Percent difference from lead-in program.
    LeLa - Percent difference between lead-in and previous episode's lead-in.
    Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
    CoLa - Percent difference between competition and previous episode's competition.
    bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
    Avg - Percent difference from show's previous demo average this season.
    Rank - Rank among show's episodes to date this season.

    Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
    Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

    (R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
    (oR) = Other-night repeat. These are not ranked/averaged in any way.

    Stats in blue are less accurate due to lack of access to half-hour breakdowns.

    Source: TravisYanan

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