Friday, March 11, 2011

Spotted Ratings, Thursday 3/10/11


WHAT MATTERS:
  • Not much of significance happened. American Idol was 18% down from last week to a Thursday low this season, but that's largely a function of more competition and, perhaps more importantly, the fact that it was just one hour this week vs. two last week. The only other big movers were Rules of Engagement, up four-tenths thanks to the original Big Bang lead-in, and CSI, up three-tenths to its highest number since January. Among the three nets in repeats, the standout was Winter Wipeout (1.8 for two hours).

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Winter Wipeout (R) 1.8 5 29% n/a n/a 9.6 -23% 16 29% 1/2
Grey's Anatomy (R) 1.2 3 0% -33% 29% 3.9 -67% 24 0% 3/11

The Big Bang Theory 3.8 11 0% n/a n/a 9.9 -21% 28 -10% 16/18
Rules of Engagement 2.8 8 17% -26% 52% 9.7 -15% 22 -8% 16/18
CSI 3.0 9 11% 7% 0% 6.6 -54% 31 -2% 10/17
The Mentalist 2.9 9 4% -3% 11% 2.2 -47% 57 -2% 10/17

Community (R) 1.0 3 -17% n/a n/a 12.7 n/a 7 0% 4/7
Perfect Couples (R) 0.8 2 n/a -20% n/a 11.7 n/a 6 n/a 1/1
The Office (R) 1.4 4 17% 75% -43% 8.3 196% 14 5% 8/19
Parks & Recreation (R) 1.2 3 n/a -14% n/a 8.3 n/a 13 n/a 1/1
30 Rock (R) 1.1 3 0% -8% n/a 4.1 n/a 21 -4% 4/7
Outsourced (R) 0.9 3 -25% -18% n/a 4.1 n/a 18 -24% 5/6

American Idol Th 6.7 19 -18% n/a n/a 6.4 22% 51 -12% 8/8
Bones 3.2 9 -3% -52% -12% 6.4 -37% 33 12% 5/15

The Vampire Diaries (R) 0.4 1 -20% n/a n/a 12.7 -4% 3 -27% 7/10
Nikita (R) 0.3 1 0% -25% -20% 9.3 -27% 3 -33% 10/11

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 34.1 35.4 36.5
9-10pm 33.2 34.9 35.9
10-11pm 32.9 33.3 34.7
8-10pm 33.8 35.2 36.6

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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