Saturday, March 19, 2011

Spotted Ratings, Friday 3/18/11: The Fringe Cringe


WHAT MATTERS:
  • Haven't talked Fringe since I started doing these since it's been steady at (what was in my opinion a very bubbly) 1.5. But last night's episode took another couple brutal steps downward to a new outright series low, and I think it's in big trouble now.
  • It's been quite an impressive seven-year run, but Supernanny closed with a whimper, up a tick from last week but slightly below its soft 1.1 average this season. More on that in a War of 18-49 update next week. (Now posted HERE.)
  • The two NCAA games ended up down 55% and 48% year-to-year respectively. As yesterday, I'll note that's because the games are spread out across four networks for the first time this year.
  • TVBTN's into reporting the Daylight Saving viewing level thing now, so since my estimates are so rough, I'll just report their numbers: -10% at 8:00, -5% at 9:00, -4% at 10:00 week-to-week.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Supernanny 1.0 4 11% n/a n/a 4.3 -2% 19 -9% 10/15
Primetime: What Would You Do? 1.5 5 7% 50% 11% 4.5 -20% 25 0% 9/18
20/20 1.3 4 -19% -13% 7% 5.3 -14% 20 -16% 19/27

NCAA Basketball 1 1.3 5 n/a n/a n/a 4.2 n/a 23 n/a n/a
NCAA Basketball Break 1.3 4 n/a 0% n/a 4.7 n/a 22 n/a n/a
NCAA Basketball 2 1.6 6 n/a 23% -24% 4.7 n/a 25 n/a n/a

Who Do You Think You Are? 0.9 3 0% n/a n/a 4.4 0% 17 -26% 6/7
Dateline Fri 1.4 5 -18% 56% 0% 4.8 -14% 22 -3% 10/24

Kitchen Nightmares 1.6 6 -6% n/a n/a 3.7 3% 30 -5% 6/8
Fringe 1.3 5 -13% -19% -6% 4.7 -15% 22 -26% 17/17

Smallville (R) 0.5 2 0% n/a n/a 4.8 0% 9 -3% 4/8
Supernatural (R) 0.5 2 0% 0% 0% 5.5 -15% 8 6% 2/8

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 27.8 29.4 31.8
9-10pm 30.0 33.3 34.4
10-11pm 28.2 31.9 33.6
8-10pm 28.2 31.5 33.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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