Tuesday, March 29, 2011

Spotted Ratings, Monday 3/28/11: Dancing To Victory


WHAT MATTERS:
  • There may be adjustments in finals, but as of right now, Dancing with the Stars (5.1) and Castle (3.3) both beat their combined broadcast competition. (Castle would get a 51 if not for the adjustment for the 10:00 hour.) Credit the only other two legit nets on the evening (CBS and Fox) being in repeats, but still an impressive week-to-week retention for those two programs.
  • The arrival of Dancing has something to do with it, but I feel I should mention that the lack of original Two and a Half Men is taking a toll. The regularly-scheduled Two and a Half Men repeats have been getting weaker and weaker since the show's original finale on February 14. This string of repeats got as high as a 3.3 back on February 28, around the height of the Sheen drama, but last night's managed just a 2.3 - down 30% in a month and its weakest repeat all season. The net's other comedy repeats were also well below average.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars Mon 5.2 14 -2% n/a n/a 4.7 -33% 53 -2% 2/2
Castle 3.2 8 3% -38% -2% 5.6 -29% 34 25% 1/19

How I Met Your Mother (R) 1.9 6 0% n/a n/a 8.0 -19% 19 -13% 7/9
Mad Love 2.1 6 -13% 11% -37% 8.0 -24% 21 -18% 6/7
Two and a Half Men (R) 2.3 6 -15% 10% -13% 7.7 -9% 23 -18% 11/11
Mike & Molly (R) 1.9 5 -14% -17% -12% 7.7 -3% 20 -16% 8/9
Hawaii Five-0 (R) 1.6 4 -20% -16% -14% 8.4 -26% 17 -11% 9/10

All Together Now: A Celebration of Service 0.9 3 n/a n/a n/a 9.1 n/a 9 n/a 1/1
The Event 1.2 3 0% 33% -40% 8.6 -15% 12 -39% 12/14
Harry's Law 1.6 4 0% 33% 0% 8.4 -20% 17 -14% 10/11

House (R) 1.6 4 7% n/a n/a 8.4 10% 16 11% 1/6
The Chicago Code (R) 1.1 3 n/a -31% n/a 8.7 n/a 11 n/a 1/1

90210 (R) 0.3 1 0% n/a n/a 9.7 -25% 3 -14% 6/11
Gossip Girl (R) 0.2 1 0% -33% 0% 9.6 -14% 2 -35% 9/11

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 34.4 35.3 37.3
9-10pm 37.3 38.4 43.0
10-11pm 37.1 39.1 40.8
8-10pm 35.5 36.3 38.9

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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