Sunday, March 27, 2011

Spotted Ratings, Saturday 3/26/11: No Ordinary Saturday


WHAT MATTERS:
  • The first half or so of primetime was ruled by the tail end of the UConn/Arizona basketball game (3.1, but heavily subject to finals adjustment), which preliminarily about equaled its combined broadcast competition.
  • It doesn't matter for the show, but it's another example of the "Friday/Saturday effect" to put in our pockets. A Saturday edition of doomed No Ordinary Family (1.0) was down around 30% from the show's recent Tuesday episodes.
FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars (oR) 1.0 4 n/a n/a n/a 5.1 n/a 16 n/a n/a
No Ordinary Family 1.0 3 -33% 0% -33% 4.5 -51% 19 -47% 19/19

NCAA 3.5 14 n/a n/a n/a 3.1 n/a 53 n/a 1/1
Criminal Minds (oR) 1.4 5 n/a -60% n/a 3.4 n/a 29 n/a n/a
48 Hours Mystery 1.5 5 36% 7% 0% 2.4 -35% 35 24% 2/24

Harry's Law (oR) 0.5 2 n/a n/a n/a 6.1 n/a 8 n/a n/a
Law & Order: Los Angeles (oR) 0.6 2 n/a 20% n/a 5.1 n/a 11 n/a n/a
Law & Order: SVU (oR) 1.1 4 n/a 83% n/a 4.3 n/a 21 n/a n/a

Cops 8:00 1.4 5 8% n/a n/a 5.0 85% 22 -4% 13/20
Cops 8:30 1.7 6 13% 21% 8% 5.0 85% 25 4% 7/20
America's Most Wanted 1.6 5 7% -6% 13% 4.1 31% 28 -3% 12/20

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 25.0 25.7 32.0
9-10pm 28.2 27.6 36.7
10-11pm 27.1 29.6 32.9
8-10pm 26.5 26.5 26.9
 

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: Sitcoms Online

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