Tuesday, March 22, 2011

Spotted Ratings, Monday 3/21/11: The Impenetrable Castle


WHAT MATTERS:
  • The big story was the triumphant return of Dancing with the Stars, which garnered 43% of the 18-49 eyeballs in its two-hour slot (a slightly higher bcShr than last week's Bachelor finale despite facing CBS original competition). The 5.3 number is the show's weakest winter/spring premiere number since 2006, and it's down 17% from last spring's premiere, but it is slightly ahead of the fall 2010 premiere.
  • The DWTS premiere helped boost Castle to a season high. It's the third-highest number in series history, trailing just the two-parter that followed last spring's DWTS premiere, and it's way ahead of the show's ~2.5 average this season. It also got a rare win over Hawaii Five-0.
  • For most other stuff, it was tough going in the face of the big ABC competition, with CBS originals How I Met Your Mother and Mike & Molly dropping double-digits from their last originals to outright season lows. Chuck and Harry's Law also hit outright series lows. Fox bubble drama The Chicago Code dropped in finals and joins the outright series low gang, but it wasn't a big drop for its first airing against Dancing.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars Mon 5.3 15 33% n/a n/a 7.0 n/a 43 n/a 1/1
Castle 3.1 9 11% -42% 51% 7.9 22% 28 23% 1/18

How I Met Your Mother 3.0 9 -12% n/a n/a 10.5 8% 22 -17% 19/19
Mad Love 2.4 7 14% -20% 58% 10.5 6% 19 -8% 4/6
Two and a Half Men (R) 2.7 7 4% 13% 14% 8.5 8% 24 -4% 6/10
Mike & Molly 3.0 8 -12% 11% -18% 8.5 13% 26 -17% 19/19
Hawaii Five-0 2.9 8 4% -3% -6% 8.2 9% 26 -9% 8/19

Chuck 1.5 4 -6% n/a n/a 11.7 14% 11 -19% 19/19
The Event 1.2 3 0% -20% -6% 10.2 12% 11 -41% 12/13
Harry's Law 1.6 5 -11% 33% 0% 10.5 -10% 14 -15% 10/10

House 3.4 10 -3% n/a n/a 9.8 17% 26 -9% 15/17
The Chicago Code 1.8 5 -5% -47% -3% 9.6 14% 16 -14% 7/7

90210 (R) 0.3 1 0% n/a n/a 12.9 11% 2 -16% 6/10
Gossip Girl (R) 0.2 0 -33% -33% 0% 11.2 12% 2 -38% 9/10

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 32.2 34.5 36.3
9-10pm 35.0 36.9 41.1
10-11pm 33.5 34.1 36.2
8-10pm 33.9 35.8 36.9

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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