Monday, March 14, 2011

Spotted Ratings, Sunday 3/13/11: Daylight Saving Come and Me Wan' Leave Home


WHAT MATTERS:
  • As I continue to note, my viewing level estimators are not very accurate, but it appears there was a tangible Daylight Saving effect at 8:00, where I estimated about 38% A18-49 viewing at 8:00 last Sunday and estimate about 34% this week. That estimated four percentage point (or ~10%) drop in viewing likely contributed to the week-to-week drops of all 8:00 programs: Secret Millionaire (-18%), The Amazing Race (-4%), America's Next Great Restaurant (-13%), The Simpsons (-11%) and Bob's Burgers (-9%). Also at 7:00, America's Funniest Home Videos (-6%) and Dateline (-21%) took hits.
    • EDIT: Per Zedman2 in the comments, the actual drop across the whole night as noted in an ABC press release was just 6% (36.6% -> 34.5%). That was almost certainly higher in the first two hours than in the last two, so my figures above are probably pretty close to accurate.
    • Second EDIT: Thanks to a couple 8:00 shows going up in the finals, my 8:00 A18-49 using TV estimation rose to 35.2%, down 7% week-to-week.
  • The last two hours of primetime also seemed a bit down viewing-level wise, but not significantly. With some of the heavy-hitters in those two hours in repeats, the big winner was CSI: Miami, which tied its second-biggest number of the season and hit its highest demo since October. The Cleveland Show was another somewhat surprising riser, up two ticks from last week despite Family Guy going into repeats.

FULL TABLES:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos 1.7 6 -6% n/a n/a 3.9 -19% 30 -6% 13/18
Secret Millionaire 2.8 8 -18% 65% -6% 6.4 -7% 31 -18% 2/2
Desperate Housewives (R) 1.2 3 9% -57% 4% 8.3 47% 13 3% 2/4
Brothers & Sisters (R) 0.8 2 14% -33% 9% 9.6 -15% 9 0% 2/3

60 Minutes 1.7 6 0% n/a n/a 3.9 -20% 30 -33% 15/21
The Amazing Race 2.7 8 0% 59% 0% 6.5 -14% 30 11% 1/4
Undercover Boss 3.0 8 11% 11% 0% 6.5 -27% 32 -6% 9/17
CSI: Miami 2.7 7 17% -10% 11% 6.3 -27% 29 10% 2/16

Dateline Sun 1.1 4 -21% n/a n/a 4.5 -13% 20 0% 4/7
America's Next Great Restaurant 1.4 4 -13% 27% -21% 7.8 -10% 15 -13% 2/2
Celebrity Apprentice 2.8 8 0% 100% -13% 6.4 -22% 28 0% 1/2

The Simpsons (oR) 1.0 3 n/a n/a n/a 4.5 n/a 18 n/a n/a
American Dad! (R) 1.2 4 -29% 20% -41% 4.5 -8% 21 -27% 5/5
The Simpsons 2.5 7 -11% 108% -29% 6.9 -10% 27 -29% 16/16
Bob's Burgers 2.0 6 -9% -20% -11% 6.9 -10% 22 -24% 7/7
Family Guy (R) 2.5 7 25% 25% 11% 7.0 -52% 26 5% 3/8
The Cleveland Show 2.4 6 9% -4% -19% 7.0 -21% 26 -15% 12/16

VIEWING LEVELS: 
    Slot Min HUT Calc HUT Max HUT
    7-8pm 27.5 29.5 31.8
    8-9pm 34.4 35.2 36.7
    9-10pm 36.9 38.2 41.7
    10-11pm 35.3 36.5 38.0
    8-10pm 33.9 36.8 40.0

    KEY (much more detail at What? and Why? page)

    A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
    Share - Percentage of US TV-watching adults 18-49 watching the program.
    Last - Percent difference from previous episode.
    Lead - Percent difference from lead-in program.
    LeLa - Percent difference between lead-in and previous episode's lead-in.
    Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
    CoLa - Percent difference between competition and previous episode's competition.
    bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
    Avg - Percent difference from show's previous demo average this season.
    Rank - Rank among show's episodes to date this season.

    Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
    Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

    (R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
    (oR) = Other-night repeat. These are not ranked/averaged in any way.

    Stats in blue are less accurate due to lack of access to half-hour breakdowns.

    Source: TravisYanan

    More Sunday Spotted Ratings.

    2 comments:

    Anonymous said...

    Per ABC press Release:

    "Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -6% from the prior week (34.5 vs. 36.6)."

    Spot said...
    This comment has been removed by the author.

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