Thursday, March 3, 2011

Demos Year-to-Year, Tuesday 3/1/11

Actually a fairly healthy number of show comparisons for this evening, though I should note that the Parenthood comparison is against the 3.1 for the series premiere in 2010.

SHOW day/time SLOT previous occupant
No Ordinary Family n/a
-25% Lost (R)
V n/a
-56% Lost
20/20 w/Charlie Sheen n/a
+88% 20/20: Before They Were Stars

NCIS -5%
NCIS: Los Angeles +3%
The Good Wife -19%

The Biggest Loser -25%
Parenthood -39%

American Idol -12% Tue 8:00 (2hr) -24% American Idol (2hr)
Raising Hope n/a

One Tree Hill n/a
+133% 90210 (R)
Hellcats n/a
+200% Melrose Place (R)
HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the fourth week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

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