Friday, March 4, 2011

Spotted Ratings, Thursday 3/3/11: The Epic Showdown - Idol vs. Repeats


WHAT MATTERS:
  • It was close, but the two-hour American Idol managed a victory, grabbing 61% of the adults 18-49 broadcast eyeballs in its two-hour timeslot. That's its highest broadcast share since February 9. It's also Idol's best Thursday performance since 1/29/09 and the best non-sports Thursday for any net since 3/8/07 (when Fox had a one-hour Idol plus Are You Smarter Than a Fifth Grader?).
  • Mixed in with a bunch of repeats, Rules of Engagement had its second-worst showing ever, and worst since a special Wednesday airing on 5/13/09.
  • Everything else was a repeat, and most were at relatively typical repeat levels. Standouts included The Mentalist (1.9), which had its highest repeat rating of the season, and The Big Bang Theory (2.5), which was the highest-rated repeat of the night and also well above average among its repeats this season.


A18-49 Share Lead Last LeLa Comp HUT bcShr Avg Rank
Winter Wipeout (R) 1.4 4 n/a n/a n/a 12.4 34 10 n/a 1/1
Grey's Anatomy (R) 1.2 3 -14% -20% -7% 11.9 35 9 0% 3/10
Private Practice (R) 0.9 3 -25% -10% 20% 3.2 32 22 -3% 4/5

The Big Bang Theory (R) 2.5 8 n/a 9% n/a 11.2 33 18 14% 2/8
Rules of Engagement 2.4 7 -4% -14% -34% 11.4 35 17 -22% 17/17
CSI (R) 1.9 5 -21% -10% 14% 11.2 35 15 8% 3/7
The Mentalist (R) 1.9 6 0% 0% 0% 2.2 32 46 15% 1/8

The Office (R) 1.1 4 n/a -39% n/a 12.6 33 8 -17% 10/13
The Office (R) 1.3 4 18% 18% 0% 12.5 35 9 -1% 6/14
The Office (R) 1.5 4 15% 15% 18% 11.6 35 11 14% 5/15
The Office (R) 1.5 4 0% 0% 15% 11.6 35 11 13% 5/16
The Office (R) 1.4 4 -7% -7% 0% 2.8 32 33 5% 8/17
The Office (R) 1.2 4 -14% -14% -7% 2.8 31 30 -10% 11/18

American Idol Th 8.2 24 n/a 14% n/a 5.2 35 61 10% 1/7

The Vampire Diaries (R) 0.5 1 n/a -17% n/a 13.3 34 4 -9% 5/9
Nikita (R) 0.3 1 -40% -25% 25% 12.8 35 2 -36% 10/10

KEY
A18-49 - From Nielsen. Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - From Nielsen. Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Lead - Calculation. Percent difference from lead-in program.
Last - Calculation. Percent difference from previous original episode.
LeLa - Calculation. Percent difference between the show's lead-in and its lead-in for the previous original episode.
Comp - Calculation. Competition. Total rating of all broadcast programs airing against it.
HUT - Calculation. Phrase commonly known as "Households Using TV," but in this case it's actually "Adults 18-49 Using TV." Percentage of US TV-owning adults 18-49 who are watching any TV in that timeslot. A rough approximation based on all ratings/shares in the timeslot. More on this later.
bcShr - Calculation. Broadcast share. Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Calculation. Percent difference from the show's average demo for previous original episodes this season.
Rank - Calculation. The rating's rank among the show's original episodes that have aired so far this season.

(R) = Regular-night repeat. These are ranked/averaged as if they were normal shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Will probably develop more disclaimers if this develops further, but the one that jumps out for now is that the stats in blue will be less accurate because for now I'm counting every program as if it maintains that same rating throughout each half-hour of the broadcast. That is almost always not the case in reality.

More Thursday Spotted Ratings.

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