Friday, March 4, 2011

Demos Year-to-Year, Wednesday 3/2/11

And so ends another four weeks of year-to-year comparisons. As in February 2010, I basically spent the whole time apologizing for how unhelpful the comparisons were, but maybe next February we'll be past Olympics and be able to get something done! And these posts will return eight weeks from tonight and become the first thing ever on this blog to have a two-years-ago post!!!

SHOW day/time SLOT previous occupant
The Middle +10% Wed 8:30 +35% Modern Family (R)
Better with You n/a
-19% The Middle
Modern Family +21%
Mr. Sunshine n/a
+4% Cougar Town
Off the Map n/a
+31% Oprah Winfrey Oscar Special

Survivor -11% Thu 8:00 +94% Old Christine/Gary Unmarried
Criminal Minds +6%
Criminal Minds: Suspect Behavior n/a
-13% CSI: NY

Minute to Win It (R) n/a
-44% Mercy
Minute to Win It n/a
-52% Law & Order: SVU (2hr)
Law & Order: SVU (R) n/a

American Idol -8%
-23% American Idol (2hr)
Traffic Light n/a

America's Next Top Model n/a
+125% Life Unexpected (R)
Shedding for the Wedding n/a
+100% Gossip Girl (R)

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps of 2010. The "SHOW" column compares each show with how that same show did during the fourth week of February sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

In case you're interested, here's the post I did on the corresponding night in 2010.

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