Saturday, March 12, 2011

Spotted Ratings, Friday 3/11/11


WHAT MATTERS:
  • Local preemptions for basketball matter, leaving a lot of the night's preliminary numbers a little shakier than usual. It appears CBS had an optimistic night as CSI: NY would tie a season high and The Defenders would head out with two straight 1.5s that would leave the CBS schedulers with a little something more to think about than it appeared they'd have when The Defenders and first joined the evening. (I still think it gets axed, but this has made it a bit more interesting.) 
    • As I noted on Friday, they were shaky. The Defenders tumbled two ticks in the finals to a 1.3 and sees what might have been a somewhat intriguing late-game rally wiped off the board. (It now loses 13% week-to-week and, from where I'm sitting, is surely not going to get a renewal.)
  • ABC's lineup rallied significantly from last week's disastrous numbers, with all three  two shows up 20%+ week-to-week. (Supernanny tumbled in the finals, eliminating its uptick altogether.) And NBC's Who Do You Think You Are? is already renewed but it took a big hit and moved into pretty ugly territory.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Supernanny 0.9 3 0% n/a n/a 4.4 5% 17 -19% 13/14
Primetime: What Would You Do? 1.4 4 27% 56% 0% 5.6 17% 20 -7% 10/17
20/20 1.6 5 23% 14% 27% 3.5 9% 31 3% 8/26

The Defenders 1.3 4 -13% n/a n/a 4.0 11% 25 -31% 13/17
CSI: NY 1.9 6 6% 46% 8% 5.1 -2% 27 9% 3/17
Blue Bloods 1.8 6 6% -5% 6% 3.3 14% 35 -1% 6/17

Who Do You Think You Are? 0.9 3 -25% n/a n/a 4.4 13% 17 -30% 6/6
Dateline Fri 1.7 5 -6% 89% -25% 4.4 28% 28 19% 3/23

Kitchen Nightmares 1.7 6 6% n/a n/a 3.6 -18% 32 1% 2/7
Fringe 1.5 5 0% -12% 6% 5.5 0% 21 -16% 13/16

Smallville (R) 0.5 2 -17% n/a n/a 4.8 4% 9 -3% 4/7
Supernatural (R) 0.5 1 0% 0% -17% 6.5 5% 7 7% 2/7

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 27.8 29.4 31.8
9-10pm 30.0 33.3 34.4
10-11pm 28.2 31.9 33.6
8-10pm 28.2 31.5 33.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

More Friday Spotted Ratings. 

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