Tuesday, March 1, 2011

Spotted Ratings, Sunday 2/27/11: Oscar Domination


WHAT MATTERS:
  • Well, let's go with the Academy Awards. Oscar's 11.8 was down 11% year-to-year (from last year's 13.3) but it still grabbed the eyeballs of approximately 75% of adults 18-49 big-4 watchers. 
  • And that broadcast share woulda been higher if not for CBS throwing original programming against it in The Amazing Race and CSI: Miami. Since Race is a serialized reality show, that's not so much of a surprise, but I'd say Miami might have been a bit surprising. Both hit series lows.


A18-49 Share Lead Last LeLa Comp HUT bcShr Avg Rank
Oscar Red Carpet 4.7 14 n/a n/a n/a 4.1 35 53 n/a n/a
83rd Academy Awards 11.8 30 151% n/a n/a 3.9 39 75 n/a n/a

60 Minutes (R) 1.2 3 n/a 140% n/a 7.2 34 14 4% 2/3
The Amazing Race 2.1 5 75% -16% -14% 11.0 38 16 -16% 2/2
Undercover Boss (R) 1.5 4 -29% n/a n/a 15.0 39 9 n/a 1/1
CSI: Miami 2.0 5 33% -9% -42% 12.6 39 14 -20% 14/14

Dateline Sun (R) 0.8 2 n/a n/a n/a 7.6 34 10 n/a 1/1
Minute to Win It (oR) 0.7 2 -13% n/a n/a 12.4 38 5 n/a n/a
Minute to Win It (oR) 1.2 3 71% n/a n/a 15.3 39 7 n/a n/a
Minute to Win It (oR) 0.8 2 -33% n/a n/a 13.8 39 5 n/a n/a

Simpsons (oR) 1.7 6 n/a n/a n/a 6.7 34 20 n/a n/a
American Dad! (R) 1.6 5 -6% 0% n/a 6.7 35 19 0% 1/2
The Simpsons (R) 2.2 6 38% -19% n/a 7.5 36 23 -5% 3/5
Bob's Burgers (R) 1.8 4 -18% n/a n/a 14.6 40 11 n/a 1/1
Family Guy (R) 2.0 5 11% -20% n/a 14.5 39 12 -19% 6/7

NOTE: The Oscar Red Carpet results came in three parts, which I personally averaged weighing them for their proper lengths. So the number you see above is not something Nielsen actually put out.

KEY
A18-49 - From Nielsen. Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - From Nielsen. Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Lead - Calculation. Percent difference from lead-in program.
Last - Calculation. Percent difference from previous original episode.
LeLa - Calculation. Percent difference between the show's lead-in and its lead-in for the previous original episode.
Comp - Calculation. Competition. Total rating of all broadcast programs airing against it.
HUT - Calculation. Phrase commonly known as "Households Using TV," but in this case it's actually "Adults 18-49 Using TV." Percentage of US TV-owning adults 18-49 who are watching any TV in that timeslot. A rough approximation based on all ratings/shares in the timeslot. More on this later.
bcShr - Calculation. Broadcast share. Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Calculation. Percent difference from the show's average demo for previous original episodes this season.
Rank - Calculation. The rating's rank among the show's original episodes that have aired so far this season.

R = In-timeslot repeat. These are ranked/averaged as if they were normal shows.
oR = Out-of-timeslot repeat. These are not ranked/averaged in any way.

Will probably develop more disclaimers if this develops further, but the one that jumps out for now is that the stats in blue will be less accurate because for now I'm counting every program as if it maintains that same rating throughout each half-hour of the broadcast. That is almost always not the case in reality.

More Sunday Spotted Ratings.

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