Thursday, March 24, 2011

Spotted Ratings, Wednesday 3/23/11


WHAT MATTERS:
  • Credit CBS and ABC with this much: we've certainly gotten to see how new shows Mr. Sunshine and Criminal Minds: Suspect Behavior perform in a variety of situations. A week after getting a 2.5 in the "best" situation (original Minds lead-in, repeat Law & Order: SVU competition), Suspect Behavior declined double-digits when given the "worst" situation. (The Minds repeat lead-in was above average but so was the original SVU competition.)  
  • Sunshine got to air after an original Modern Family after two straight weeks with repeat lead-ins. While it predictably bounced back, its 52% drop from Modern was its worst yet and worse than anything Cougar Town's ever done in the timeslot.
  • The Middle is taking a hit from the constant Idol competition. A week after it had its weakest repeats of the season, an original hit a new season low. Same with Survivor, which actually tied a series low.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle 2.0 6 -13% n/a n/a 13.3 3% 13 -23% 18/18
The Middle (R) 1.7 5 31% -15% 82% 13.3 5% 11 7% 5/13
Modern Family 4.4 12 7% 159% 0% 11.5 -10% 28 -4% 12/18
Mr. Sunshine 2.1 6 17% -52% 100% 11.5 -8% 15 -13% 5/7
Off the Map 1.5 4 15% -29% 17% 8.4 20% 16 -15% 8/11

Survivor 3.1 9 -3% n/a n/a 12.1 13% 20 -3% 5/6
Criminal Minds (R) 2.1 6 17% -32% -3% 12.7 10% 14 8% 3/7
Criminal Minds: Suspect Behavior 2.2 6 -12% 5% -42% 7.2 46% 24 -15% 5/6

Minute to Win It 1.2 4 20% n/a n/a 14.0 8% 8 -23% 10/15
Law & Order: SVU (R) 1.1 3 -27% -8% 33% 13.7 105% 7 -26% 10/13
Law & Order: SVU 2.6 7 4% 136% 10% 6.5 -10% 28 3% 6/18

American Idol Wed 7.9 22 4% n/a n/a 7.1 7% 53 -6% 7/10

America's Next Top Model 1.1 3 22% n/a n/a 14.1 8% 7 10% 1/5
Shedding for the Wedding 0.4 1 0% -64% 22% 14.4 2% 3 -6% 2/5

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 32.1 34.8 35.7
9-10pm 33.7 36.0 38.8
10-11pm 34.0 35.6 38.6
8-10pm 34.9 35.4 37.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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