Friday, March 25, 2011

Spotted Ratings, Thursday 3/24/11: The Rise of Everything


WHAT MATTERS:
  • Not too often we get to say this, but all ten original entertainment programs in primetime were up from their last originals. That still left most of them below average for the season, as most were rallying from terrible numbers posted on HUT-depressed St. Patrick's Day. The biggest movers were Private Practice, Parks & Recreation, 30 Rock and, oddly, recently-axed Perfect Couples. The big movers certainly benefited from the increased HUT (after finals, I estimate around a 9% increase in overall 18-49 viewing week-to-week) and the presence of original Grey's Anatomy and The Office on the evening. Those weren't around last week.
  • The two CBS bball games were much higher than last week's first round games and also much less down year-to-year, as predicted in yesterday's Five-Spot. The 7:00 game was down 32% and the second game down 23% year-to-year.
FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Winter Wipeout 2.3 7 10% n/a n/a 10.6 17% 18 -12% 6/10
Grey's Anatomy 3.7 10 9% 61% 5% 7.6 -44% 33 -12% 14/16
Private Practice 2.6 7 37% -30% 76% 8.8 26% 23 -6% 11/16

NCAA Bball 1 2.1 7 n/a n/a n/a 10.5 n/a 17 n/a 1/1
NCAA Bball Break 1.4 4 -18% -33% 40% 9.0 22% 13 -18% 2/2
NCAA Bball 2 3.3 10 n/a 136% n/a 7.5 n/a 29 n/a 1/1

Community 1.8 6 6% n/a n/a 11.2 15% 14 -9% 14/19
Perfect Couples 1.6 5 33% -11% 6% 11.2 15% 13 7% 3/9
The Office 3.4 10 6% 113% 14% 8.7 -38% 28 -9% 15/18
Parks & Recreation 2.4 7 33% -29% 127% 8.0 10% 23 -4% 4/8
30 Rock 1.9 5 12% -21% 33% 10.3 146% 16 -19% 17/18
Outsourced 1.5 4 7% -21% 12% 10.3 146% 14 -34% 15/18

American Idol Th 6.4 20 12% n/a n/a 6.5 19% 50 -13% 9/10
Bones (R) 2.4 7 85% -63% 276% 8.9 5% 21 97% 1/7

The Vampire Diaries (R) 0.4 1 0% n/a n/a 12.5 16% 3 -33% 8/13
Nikita (R) 0.5 1 25% 25% 0% 10.8 27% 4 -17% 3/15
   
VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 31.0 31.9 33.1
9-10pm 34.8 35.2 36.9
10-11pm 34.0 34.9 35.3
8-10pm 32.8 33.3 34.2
 
KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan
 
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