Monday, March 28, 2011

Spotted Ratings, Sunday 3/27/11


WHAT MATTERS:
  • Just like on Thursday, almost all original programming was up from its last original. The biggest movers were 60 Minutes, which benefited from the huge NCAA lead-in (which caused a 17-minute CBS overrun and threw things off a bit), and American Dad!, which moved from 7:30 to higher-viewing and higher-lead-in 9:30 for a week.   
  • Probably the most significant rating was week four of Secret Millionaire, which picked up two ticks and has ABC breathing a sigh of relief following its double-digit drops in weeks two and three. Looks to be in good shape now.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos 1.6 5 -6% n/a n/a 5.3 36% 23 -11% 14/19
Secret Millionaire 2.7 8 8% 69% 7% 7.0 15% 28 -7% 3/4
Desperate Housewives (R) 0.9 2 -25% -67% -4% 8.8 7% 9 -23% 5/5
Brothers & Sisters (R) 0.6 2 -25% -33% -25% 10.0 4% 6 -25% 4/4

60 Minutes 3.1 10 55% n/a n/a 3.8 7% 45 26% 8/23
The Amazing Race 3.2 9 14% 3% 55% 6.5 12% 33 25% 1/6
Undercover Boss 3.2 9 14% 0% 14% 6.5 -15% 33 1% 8/19
CSI: Miami 2.7 8 4% -16% 14% 6.3 -8% 29 9% 2/18

Dateline Sun 0.6 2 -33% n/a n/a 6.3 35% 9 -44% 8/9
America's Next Great Restaurant 1.3 4 8% 117% -33% 8.4 14% 13 -7% 3/4
Celebrity Apprentice 3.0 8 7% 131% 8% 6.2 -12% 30 7% 1/4

The Simpsons (oR) 1.5 5 n/a n/a n/a 5.3 n/a 22 n/a n/a
American Dad! (R) 1.7 5 31% 13% 50% 5.3 20% 24 31% 1/2
The Simpsons 2.8 8 12% 65% 42% 7.2 4% 28 -19% 13/17
Bob's Burgers 2.2 6 0% -21% 40% 7.2 11% 23 -12% 3/9
Family Guy (R) 2.7 7 8% 23% 10% 7.1 1% 28 13% 2/9
American Dad! 2.5 7 25% -7% 69% 7.1 69% 26 1% 5/13

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
7-8pm 29.0 31.4 33.2
8-9pm 33.2 34.6 36.7
9-10pm 36.7 38.0 38.2
10-11pm 31.2 34.8 36.7
8-10pm 33.3 35.9 38.2
 
KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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