Thursday, March 3, 2011

Spotted Ratings, Tuesday 3/1/11: Idol Back on Tuesday


WHAT MATTERS:
  • American Idol was back on Tuesday, where it regularly aired for its first nine seasons. Its 7.6 demo was about equal to what its combined broadcast competition got.
  • Every program that aired in the 8:00 hour against Idol was down double digits from its last original, and NCIS: LA (which half-aired against it) also took a big hit. Still a Death Star!
  • Raising Hope was certainly no smash given the Idol lead-in for the first time, as the half-hour program dropped 57%, but the 3.3 demo was a series high, making it just the third new program this year to exceed its series premiere demo. 
    • Meanwhile, 20/20 interviewed Charlie Sheen and hit a 3.2 demo, well better than any previous airing of the newsmagazine this season. The Good Wife seemed utterly unaffected, actually rising against the increased competition, while Parenthood did take a hit (but a hit about equal to that taken by its lead-in).


    A18-49 Share Lead Last LeLa Comp HUT bcShr Avg Rank
    No Ordinary Family 1.2 4 n/a -14% n/a 14.5 35 8 -39% 17/17
    V 1.8 5 50% -5% -14% 11.7 35 13 -5% 6/8
    20/20 3.2 9 78% 113% 38% 4.1 35 44 114% 1/24

    NCIS 3.8 11 n/a -14% n/a 11.9 35 24 -7% 15/17
    NCIS: Los Angeles 3.2 9 -16% -18% -14% 10.3 35 24 -8% 16/18
    The Good Wife 2.2 6 -31% 10% -18% 5.1 35 30 -3% 7/16

    The Biggest Loser 2.4 7 n/a -11% n/a 12.2 35 16 -21% 9/9
    Parenthood 1.9 6 -21% -10% -11% 5.4 35 26 -9% 12/17

    American Idol Tue 7.6 21 n/a n/a n/a 8.1 35 49 n/a 1/1
    Raising Hope 3.3 9 -57% 38% 73% 8.0 35 29 27% 1/15

    One Tree Hill 0.7 2 n/a -22% n/a 15.0 35 4 -25% 16/17
    Hellcats 0.6 2 -14% 0% -22% 12.9 35 4 -32% 16/17

    KEY
    A18-49 - From Nielsen. Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Share - From Nielsen. Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
    Lead - Calculation. Percent difference from lead-in program.
    Last - Calculation. Percent difference from previous original episode.
    LeLa - Calculation. Percent difference between the show's lead-in and its lead-in for the previous original episode.
    Comp - Calculation. Competition. Total rating of all broadcast programs airing against it.
    HUT - Calculation. Phrase commonly known as "Households Using TV," but in this case it's actually "Adults 18-49 Using TV." Percentage of US TV-owning adults 18-49 who are watching any TV in that timeslot. A rough approximation based on all ratings/shares in the timeslot. More on this later.
    bcShr - Calculation. Broadcast share. Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
    Avg - Calculation. Percent difference from the show's average demo for previous original episodes this season.
    Rank - Calculation. The rating's rank among the show's original episodes that have aired so far this season.

    (R) = In-timeslot repeat. These are ranked/averaged as if they were normal shows.
    (oR) = Out-of-timeslot repeat. These are not ranked/averaged in any way.

    Will probably develop more disclaimers if this develops further, but the one that jumps out for now is that the stats in blue will be less accurate because for now I'm counting every program as if it maintains that same rating throughout each half-hour of the broadcast. That is almost always not the case in reality.

    More Tuesday Spotted Ratings.

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