Saturday, April 2, 2011

Spotted Ratings, Friday 4/1/11: CIA is DOA


WHAT MATTERS:
  • CBS' CIA dramedy Chaos was dead on arrival at 8:00, tying the worst rating posted by both of this timeslot's previous occupants (Medium and The Defenders) this season. It finished behind all three of the reality shows it faced on the evening, though just 0.1 behind in each case. I guess CBS knew what they were doing in putting it here. It's also the season's worst series premiere rating for anything scripted on any big-five net. (Yes, worse than Hellcats and Nikita too!)
  • NBC's Who Do You Think You Are? and Dateline lineup came back down to earth after well-above average showings last week. (WDYTYA? rose in finals and ended up even week-to-week.) Dateline plummeted 28% week-to-week.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Shark Tank 1.3 5 8% n/a n/a 4.1 -21% 24 -16% 2/3
20/20 1.5 5 7% 15% 0% 4.7 -52% 24 -3% 13/29

Chaos 1.1 4 n/a n/a n/a 4.3 n/a 20 n/a 1/1
CSI: NY 1.8 6 -5% 64% -15% 3.9 -24% 32 2% 6/18
Blue Bloods 1.7 5 -6% -6% -5% 4.9 -15% 25 -6% 11/18

Who Do You Think You Are? 1.3 5 0% n/a n/a 4.1 -20% 24 9% 2/9
Dateline Fri 1.3 4 -28% 0% 0% 5.0 -31% 21 -11% 18/26

Kitchen Nightmares (R) 1.2 4 n/a n/a n/a 4.2 n/a 22 n/a 1/1
Fringe (R) 0.6 2 n/a -50% n/a 5.1 n/a 11 n/a 1/1

Smallville (R) 0.5 2 -17% n/a n/a 4.9 -16% 9 -4% 5/10
Supernatural (R) 0.5 2 0% 0% -17% 5.2 -21% 9 5% 2/10

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 25.6 27.0 30.0
9-10pm 26.9 30.0 33.6
10-11pm 30.0 32.1 38.9
8-10pm 25.5 28.5 32.2

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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