Thursday, April 21, 2011

Spotted Ratings, Wednesday 4/20/11


WHAT MATTERS:
  • Cougar Town returned to the 9:30 half-hour on ABC about on par with its recent 9:30 airings, and down a tick from the last time in aired after an original Modern Family on January 19. (But that was against Idol...) Happy Endings followed with two originals, down on average by 32% from the two originals last week (which led out of Modern Family rather than Cougar Town). That's a brutal drop, but the 10:00 average was still better than most recent occupants of this timeslot, so we'll hold off before completely writing it off.
  • Breaking In continued to struggle in week three considering its Idol lead-in. It dropped one tick week to week with Idol dropping two ticks.
  • Though Law & Order: SVU has been winning when the two clash in originals, Criminal Minds: Suspect Behavior won this repeat battle with SVU. Probably another decent sign for that show.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle 1.9 6 6% n/a n/a 11.5 -7% 14 -24% 19/20
Better with You 1.6 5 7% -16% 6% 11.5 -7% 12 -25% 17/18
Modern Family 3.8 10 -3% 138% 7% 10.5 -14% 27 -16% 19/20
Cougar Town 2.3 6 5% -39% -5% 5.9 -5% 28 -18% 14/16
Happy Endings 1.8 5 -22% -22% -18% 5.4 -24% 24 -29% 3/3
Happy Endings 1.6 4 -11% -11% -22% 9.1 68% 23 -30% 4/4

Survivor 3.1 9 0% n/a n/a 10.2 -6% 23 -2% 6/10
Criminal Minds (R) 1.9 5 -10% -39% 0% 9.4 -26% 17 -4% 5/8
Criminal Minds: Suspect Behavior (R) 1.7 4 n/a -11% n/a 5.4 n/a 24 n/a 1/1

Minute to Win It 0.8 2 -11% n/a n/a 12.5 -5% 6 -46% 19/19
Minute to Win It (R) 0.8 2 -11% 0% -11% 10.5 -15% 7 -11% 2/2
Law & Order: SVU (R) 1.4 4 -7% 75% -11% 6.0 -27% 20 0% 8/17

American Idol Wed 7.1 20 -3% n/a n/a 6.5 -12% 52 -13% 14/14
Breaking In 2.5 6 -4% -65% -3% 5.7 -26% 30 -18% 3/3

America's Next Top Model (R) 0.5 2 n/a n/a n/a 12.8 n/a 4 n/a 1/1
America's Next Top Model (clips) 0.7 2 n/a 40% n/a 10.6 n/a 6 n/a 1/1


VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 32.1 34.4 36.0
9-10pm 35.3 37.5 41.3
10-11pm 36.7 38.7 41.4
8-10pm 34.7 35.8 37.5

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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