Saturday, April 16, 2011

Spotted Ratings, Friday 4/15/11


WHAT MATTERS:
  • Shark Tank (1.5) took a noticeable step up from the 1.2's and 1.3's of its Friday season so far. This showing was better than any Supernanny result in the timeslot this season and better than most of the Supernanny results from last season (along with all of last season's Wife Swap results).
  • The final season premiere of Friday Night Lights (0.9) was down 25% from its season 4 NBC debut and tied the lowest number of its NBC run to date. Smallville (1.0) and Supernatural (0.9) returned from long hiatuses a little below average.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Shark Tank 1.5 5 25% n/a n/a 4.5 15% 25 7% 2/5
Primetime: What Would You Do? 1.4 4 0% -7% 25% 4.8 20% 23 -6% 11/21
20/20 1.5 5 0% 7% 0% 4.2 -17% 26 -2% 13/31

Chaos 1.0 3 11% n/a n/a 5.0 19% 17 0% 2/3
CSI: NY (R) 1.1 3 -21% 10% -33% 5.1 13% 18 -2% 5/9
Blue Bloods (R) 1.0 3 -29% -9% -21% 5.1 -6% 17 -9% 6/9











Friday Night Lights 0.9 3 n/a n/a n/a 5.1 n/a 15 n/a 1/1
Dateline Fri 1.4 4 8% 56% -31% 4.6 -4% 22 -3% 11/28











Kitchen Nightmares 1.6 6 7% n/a n/a 4.4 -10% 27 -3% 6/10
Fringe 1.4 4 0% -13% 7% 4.8 -16% 23 -18% 16/19











Smallville 1.0 4 11% n/a n/a 5.0 19% 17 -8% 9/17
Supernatural 0.9 3 -10% -10% 11% 5.3 8% 15 -12% 13/17

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 27.1 28.6 30.0
9-10pm 30.0 34.4 38.0
10-11pm 27.1 31.9 34.4
8-10pm 28.6 31.3 33.3


KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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