Monday, April 11, 2011

Spotted Ratings, Sunday 4/10/11


WHAT MATTERS:
  • Rough evening for ABC and Fox. America's Funniest Home Videos did well for a repeat, but beyond that it was a new low for the finale of Secret Millionaire and an almost-low for Brothers & Sisters, which (as predicted) continues to experience diminishing returns from its two-hour "events."
  • On Fox, The Simpsons almost certainly hit the outright lowest ratings of its 21-year run, and American Dad! also hit a probable series low. (Not 100% sure on those as I don't have some of their earlier results, but it seems a safe bet.) Bob's Burgers also joined the outright-lowest-ever parade on Fox, but the 9:00 animation did a little better (still below average).
  • A Masters overrun (3.9) pushed up CBS primetime by 12 minutes and helped 60 Minutes but didn't have much effect on the rest of the CBS evening.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos (R) 1.7 5 13% n/a n/a 4.4 9% 28 55% 1/6
Secret Millionaire 2.4 7 -11% 41% 6% 6.2 -6% 28 -15% 6/6
Brothers & Sisters 1.8 5 -14% -25% -29% 9.1 2% 16 -24% 16/17

60 Minutes 2.2 7 47% n/a n/a 3.9 -2% 36 -10% 10/25
The Amazing Race 2.9 8 -9% 32% -29% 5.7 -12% 34 9% 2/7
Undercover Boss 3.1 8 -3% 7% -9% 7.7 18% 29 -2% 9/20
CSI: Miami 2.3 6 -15% -26% -3% 8.4 33% 22 -7% 12/19

Dateline Sun 0.9 3 -10% n/a n/a 5.2 16% 15 -13% 7/11
America's Next Great Restaurant 1.2 4 -20% 33% -10% 7.4 -5% 14 -14% 5/6
Celebrity Apprentice 3.0 8 -3% 150% -20% 7.5 -15% 27 3% 2/6

The Cleveland Show (oR) 1.0 3 n/a n/a n/a 4.8 n/a 17 n/a n/a
American Dad! 1.6 5 -6% 60% -9% 4.8 17% 25 -34% 15/15
The Simpsons 2.3 7 -18% 44% -6% 6.5 -10% 26 -33% 18/18
Bob's Burgers 1.9 5 -14% -17% -18% 6.5 -10% 23 -23% 10/10
Family Guy 3.3 9 0% 74% -14% 7.9 5% 29 -12% 9/14
The Cleveland Show 2.4 6 14% -27% 57% 7.9 -15% 23 -13% 13/19

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
7-8pm 30.0 32.1 34.6
8-9pm 33.5 34.4 35.7
9-10pm 35.9 37.6 41.4
10-11pm 34.6 37.4 42.7
8-10pm 34.7 36.2 39.1

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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