Monday, April 25, 2011

Spotted Ratings, Sunday 4/24/11


WHAT MATTERS:
  • With CBS airing Hallmark Hall of Fame TV movie Beyond the Blackboard and Fox airing The Simpsons Movie, most of the original entertainment programs on ABC and NBC rose a little bit week-to-week. The biggest week-to-week movers were Celebrity Apprentice and Desperate Housewives (each up 15%).

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos (R) 1.7 6 +0% n/a n/a 3.3 -25% 34 +42% 1/7
Extreme Makeover: Home Edition 2.2 6 +10% +29% +6% 5.2 -6% 30 -3% 12/20
Desperate Housewives 3.1 8 +15% +41% +10% 5.7 -21% 35 -14% 14/19
Brothers & Sisters 1.9 5 +12% -39% +15% 7.5 -10% 21 -16% 15/19

60 Minutes 1.6 6 +14% n/a n/a 3.4 -4% 32 -33% 21/27
The Amazing Race 2.6 8 +8% +63% +14% 4.8 -7% 35 -2% 6/9
Movie: Beyond the Blackboard 1.3 3 n/a -50% n/a 8.0 n/a 14 n/a 1/1

Dateline Sun 0.8 3 -11% n/a n/a 4.2 +4% 16 -21% 11/13
America's Next Great Restaurant 1.2 4 +0% +50% -11% 6.2 -2% 16 -11% 5/8
Celebrity Apprentice 3.0 8 +15% +150% +0% 5.7 -20% 32 +4% 2/8

The Simpsons (oR) 0.8 3 n/a n/a n/a 4.1 n/a 16 n/a n/a
The Simpsons (oR) 1.0 3 n/a +25% n/a 4.1 n/a 20 n/a n/a
Movie: The Simpsons Movie 1.4 4 -26% +40% -86% 6.7 +45% 17 -26% 2/2

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
7-8pm 25.4 27.8 30.0
8-9pm 33.1 33.6 35.3
9-10pm 38.0 39.0 42.0
10-11pm 33.6 38.8 43.3
8-10pm 34.7 36.0 39.1

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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