Monday, April 18, 2011

Spotted Ratings, Sunday 4/17/11: Extreme Meltdown: Ratings Edition


WHAT MATTERS:
  •  "What matters" can be best summed up as "everything completely tanked." Only one show (American Dad!, mostly because it aired at 8:30) was even within 10% of its season-to-date average. Extreme Makeover: Home Edition returned from a long hiatus down 17% from its last original. Only three shows - Celebrity Apprentice, Family Guy and Undercover Boss - actually hit outright season lows, but several others tied or were close. In Family Guy's case, it was its lowest number since before its cancellation in the early 2000s.
  • The biggest meltdown of them all by far was Undercover Boss, which had not gone below a 2.6 demo all season and suddenly posted a 2.0. That means it's down thirty-five percent from its last original just seven days ago and a ridiculous 37% below average. That is pretty inexplicable.
  • This does not come alongside some massive downturn in overall viewing. In fact, it was the opposite; the rating/share for Brothers & Sisters indicates that a bare minimum of 36.7% of adults 18-49 were watching TV in the 10:00 hour. (And the admittedly rough calculation based on the ratings/shares has it at 38.2%.) That'd be among the highest Sunday 10:00 viewing levels since Super Bowl Sunday, and the 8:00 and 9:00 numbers seem average if not a bit above. That means something on cable made up for this. The biggest cable possibility would seem to be the huge NBA doubleheader, both of which were well above a 2.0 A18-49.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos 1.6 5 0% n/a n/a 3.4 -14% 32 -10% 14/21
Extreme Makeover: Home Edition 2.0 5 -17% 25% -16% 5.6 -14% 26 -12% 14/19
Desperate Housewives 2.7 7 -7% 35% -26% 7.3 -15% 27 -26% 17/18
Brothers & Sisters 1.7 4 -6% -37% 13% 8.4 -8% 18 -26% 17/18

60 Minutes 1.4 5 -36% n/a n/a 3.6 -9% 28 -43% 23/26
The Amazing Race 2.4 7 -17% 71% -36% 5.2 -10% 32 -11% 7/8
Undercover Boss 2.0 5 -35% -17% -17% 8.0 4% 20 -37% 21/21
CSI: Miami 2.2 6 -4% 10% -35% 7.5 -10% 23 -11% 17/20

Dateline Sun 0.9 3 0% n/a n/a 4.1 -22% 18 -12% 7/12
America's Next Great Restaurant 1.2 3 0% 33% 0% 6.4 -14% 16 -12% 5/7
Celebrity Apprentice 2.6 7 -13% 117% 0% 7.1 -5% 25 -11% 7/7

The Cleveland Show (oR) 1.0 4 n/a n/a n/a 3.9 n/a 20 n/a n/a
American Dad! (R) 1.1 4 -35% 10% -33% 3.9 -26% 22 -29% 8/8
The Simpsons (R) 1.7 5 -11% 55% -35% 5.6 -25% 23 -23% 7/8
American Dad! 2.2 6 38% 29% 70% 5.6 17% 28 -7% 11/16
Family Guy 3.0 8 -9% 36% 16% 7.3 -8% 29 -19% 15/15
The Cleveland Show 2.3 6 -4% -23% -9% 7.3 -8% 24 -16% 17/20

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
7-8pm 28.2 29.1 31.4
8-9pm 35.5 36.8 37.7
9-10pm 35.5 38.3 41.5
10-11pm 36.7 38.2 40.9
8-10pm 35.4 37.6 40.9


KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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