Tuesday, April 12, 2011

Spotted Ratings, Monday 4/11/11: Law & Order: LAme


WHAT MATTERS:
  • We'll start with Law & Order: LA, whose revamp and promotional blitz produced a mere 1.5 demo, lower than anything in the fall run. That would certainly seem to be a bad sign. And it's another strike against my seemingly well-thought out "Do hiatuses kill shows?" post. The Event dropped 26% across its hiatus, and now LOLA's gone down 32% from its last pre-hiatus original 131 days ago. (Though to be fair, most of LOLA's later episodes were lower than the 2.2 the show spiked to for its last ep.)
  •  But LOLA was far from the only show to receive bad news on the evening. House, The Chicago Code and Dancing with the Stars were all double-digits below average, but the real disaster areas happened on NBC (where Chuck (1.3) was at horrific series-low levels and a whooping 29% below average and, well, we already talked about LOLA) and CBS (where the entire lineup hit outright season lows and finished 20%+ below average). How I Met Your Mother and House both hit their lowest numbers since their first seasons.
  • The only remotely positive result in broadcast primetime was Castle, which dropped a tick in finals but still posted one of its strongest results of the season.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars Mon 4.5 12 -4% n/a n/a 6.5 4% 41 -11% 4/4
Castle 3.0 8 7% -33% -4% 7.0 -53% 29 16% 3/21

How I Met Your Mother 2.7 8 -10% n/a n/a 9.3 -11% 23 -24% 20/20
Mad Love 1.9 5 -10% -30% 42% 9.3 16% 17 -24% 8/8
Mike & Molly 2.5 6 -17% 32% -30% 8.1 -5% 24 -30% 20/20
Two and a Half Men (R) 2.1 5 -9% -16% 19% 8.1 5% 21 -24% 12/12
Hawaii Five-0 2.5 7 -14% 19% -30% 7.9 -4% 24 -21% 20/20

Chuck 1.3 4 -13% n/a n/a 10.3 -12% 11 -29% 20/20
Law & Order: Los Angeles 1.5 4 -32% 15% -48% 9.3 104% 14 -32% 9/9

House 3.2 9 -6% n/a n/a 8.4 -14% 28 -14% 18/18
The Chicago Code 1.8 4 0% -44% -6% 8.6 -10% 17 -12% 7/8

90210 (R) 0.3 1 0% n/a n/a 11.3 29% 3 -12% 6/13
Gossip Girl (R) 0.3 1 0% 0% 0% 10.1 -20% 3 0% 4/13
 
VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 33.2 35.9 38.2
9-10pm 38.9 39.4 43.3
10-11pm 35.0 37.3 39.2
8-10pm 35.6 37.3 39.6


KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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